Ontex unveils new night pants for enhanced baby protection
The pants are crafted from soft, gentle materials with a secure 360° elastic waistband, ensuring comfort and undisturbed sleep for babies.
BELGIUM – Ontex has introduced the Dreamshield® 360 Night Pants, a new concept in baby care designed to provide up to 12 hours of leak-free, dry protection during long nights, extended naps, or travel.
Building on the trusted Dreamshield® 360 Pants range, these night pants offer enhanced absorbency, making them ideal for heavy wetters and high-demand scenarios, and feature Ontex’s unique triple leak protection, including a pee & poo back barrier for added security.
Annick De Poorter, Chief Innovation and Sustainability Officer at Ontex, stated, “Dreamshield® 360 Night Pants respond to a clear consumer need for extended overnight protection.”
“This innovation not only helps parents sleep better but also gives retailers a powerful lever to grow the pants segment, increase basket value, and strengthen shopper loyalty.”
Clear nighttime packaging highlights the extra absorbency claims and uses strong nighttime icons to help parents quickly identify the product and shop with confidence.
Sustainability is also central to the product’s design, supporting Ontex’s broader commitment to reducing CO₂ emissions and plastic usage across its portfolio.
According to consumer research, 75% of parents cite their baby’s sleep quality as their top stressor, with nighttime leaks being the leading cause of sleep disruptions, making extended dryness a top priority for families.
The launch of Dreamshield® 360 Night Pants addresses this need, offering parents greater peace of mind and retailers a strong growth opportunity in the baby pants segment.
The new launch comes at a time when Belgium’s baby diaper market is relatively modest in size but stable, with growth driven by premiumization and sustainability trends.
According to a report by Statista, The baby diapers market in Belgium is valued at about USD 181.5 million in 2025, with steady growth projected at a CAGR of 2–3% through 2030.
This launch comes after Ontex Group recently transformed baby diaper technology with its 360° anti-leak protection, a design that provides comprehensive coverage from front to back and side to side, ensuring superior comfort and dryness.
In addition, Ontex Group recently announced its plans to expand the size range of its diaper and training pants, starting in 2026, to meet better the evolving needs of families in the U.S. market.
The company will offer training pants in sizes 5T/6T and diaper pants in sizes 3 through 7.
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