Natura completes sale of Avon International to Regent
Completion marks the near-end of Natura’s global restructuring cycle.
BRAZIL – Brazilian beauty giant Natura &Co has finalized the global divestiture of its Avon International operations to US investment firm Regent LP, completing a key step in its corporate simplification strategy.
The transaction closed on December 31, 2025, after all necessary regulatory approvals were received.
Natura sold Avon International, covering operations in Europe, Africa, and Asia, excluding Russia, which remains for sale, for a nominal £1 (USD 1.34) consideration.
Natura retains full ownership of the Avon brand, intellectual property, and operations in Latin America, while providing a USD 25 million secured credit facility to the buyer, with a five-year maturity and drawdown period ending in December 2026.
This divestiture advances Natura’s reorganization initiated in 2022, allowing focus on Latin America, which generated 85% of the recent group turnover amid challenges like Brazil’s beauty market slowdown and Argentina’s issues.
The move sheds loss-making international assets while preserving Avon’s strong Latin American franchise for long-term growth.
Natura first announced the binding agreement in September 2025, with shares surging on the news.
Prior steps included selling Avon units in six Central American countries to Grupo PDC for a symbolic USD 1 plus receivables.
The divestiture marks a major step in simplifying Natura’s structure and sharpening focus on Latin America, where Brazil, Argentina, and Mexico drive 85% of group revenue.
From January to September 2025, Natura reduced losses to 1.881 billion reais (USD 357.39 million), down 77.9% year-over-year, despite Brazilian beauty-sector slowdowns from June and Argentine disruptions offsetting Mexican gains.
Natura became the first publicly traded company in the world to achieve carbon neutrality in 2007.
The company invests in renewable energy, reforestation projects, and carbon offset programs, ensuring that its growth aligns with climate responsibility.
The company partners with local communities to responsibly source ingredients such as açaí, Brazil nut, and andiroba oil, ensuring fair trade practices and preserving biodiversity.
Natura emphasizes eco-design and refillable packaging. Many of its products are offered in refill formats, reducing plastic consumption by up to 80%.
The company also invests in recycled materials and designs packaging with minimal environmental impact, aligning with circular economy principles.
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