Syensqo introduces natural solution for eco-friendly laundry formulations

Production began scaling in January 2026, supporting brands in lowering carbon footprints via a circular approach that preserves supply chains.

BELGIUM – Syensqo has broadened its laundry care offerings with the launch of Rhodasurf B7 UP, a high-performance natural surfactant designed for sustainable liquid detergents and hard surface cleaners.​

Rhodasurf B7 UP is a laureth-7 surfactant made using bio-circular, upcycled ethylene oxide feedstocks at Syensqo’s ISCC PLUS-certified ethoxylation facility in Moerdijk, Netherlands. 

This drop-in solution matches the performance of traditional petrochemical-based versions, delivering strong detergency, wetting, and solubilizing properties while slashing net CO2 emissions by over 90%. 

It aligns with Ecocert and Ecolabel standards, enabling fast-moving consumer goods firms to meet rising demand for eco-friendly products without reformulation.

Benjamin ment, Leleu, Syensqo Global Marketing Manager for Consumer Care, stated, “Rhodasurf® B7 UP is a true drop-in replacement that helps laundry care brands scale sustainability without having to reformulate products or disrupt existing supply chains.”

“It’s a tangible example of how we are expanding our UP Circular Solutions portfolio.  We look forward to further growing this range to continue supporting our customers’ sustainability ambitions.”

The innovation stems from Syensqo’s recent ISCC PLUS mass-balance certification at Moerdijk, which verifies tracking of bio-circular materials for 100% natural alcohol ethoxylates. 

Syensqo’s full-year 2025 financial performance 

Syensqo released its full-year 2025 results, highlighting resilient cash generation amid challenging market conditions. 

The company outperformed its prior free cash flow outlook while advancing its speciality chemicals strategy.

The net sales totalled €6.14 billion (USD 7.24 billion), and Composite Materials posted 4% organic growth. 

Gross profit declined 14% to €1,901 million (USD 2.05 billion), resulting in a 31% margin, mainly from volume drops and FX effects. 

Underlying EBITDA was €1.21 billion (USD 1.31 billion) at a 20% margin, impacted by Speciality Polymers and Novecare but mitigated by savings; underlying profit attributable to shareholders hit €381 million.

Operating cash flow generated €779 million (USD 841 million) for the year, with free cash flow of €356 million (USD 384 million) exceeding expectations, aided by no NJDEP payment, lower capex, and working capital benefits. 

The company repurchased about 1.687 million shares for €116 million (USD 125 million) and will propose a €1.62 dividend at the 2026 AGM; cash conversion (LTM) improved to 76%, ROCE at 6.3%.

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