Viva Matic and LG Electronics partner to revolutionize laundry care in Nigeria
This alliance positions both firms as leaders in Nigeria’s evolving home care market.
NIGERIA – LG Electronics and Aspira Nigeria Limited, producer of Viva Matic detergent, have formed a strategic alliance to enhance laundry efficiency for Nigerian consumers by bundling high-performance detergents with advanced washing machines.
This collaboration integrates Viva Matic’s machine-optimized detergent, formulated for superior cleaning in automated washers, with LG’s innovative laundry appliances, including Twin Tub, Top Load, and Front Load models.
According to the brands, from April to June 2026, buyers at authorized distributor showrooms, such as Fouani-operated LG outlets nationwide, receive complimentary Viva Matic detergent at purchase, ensuring optimal performance from the first cycle.
The “Powering the Perfect Wash” initiative targets the rising adoption of machine washing in Nigeria, promising cleaner clothes, better fabric protection, extended garment life, and reduced energy use.
Corporate Marketing of LG Electronics, Paul Mba, said, “At LG, our washing machines are designed to deliver superior efficiency, fabric care, and convenience for modern households.”
“Partnering with Viva Matic, a brand that clearly understands the needs of Nigerian families, allows us to further enhance the laundry experience by pairing advanced technology with a detergent formulated specifically for machine washing.”
LG’s technologies like TurboWash for rapid, thorough cleaning, 6 Motion for gentle fabric handling, Smart Inverter motors for efficiency, and ThinQ app connectivity for remote control elevate the experience when paired with Viva Matic.
Consumers gain convenience, time savings, and value without needing to buy separate detergents, aligning with trends toward integrated home care solutions.
The bundle supports Nigerian households shifting to smarter, automated laundry routines.
This move comes after Aspira Nigeria Limited has launched Viva Matic, a high-performance laundry detergent designed to meet the evolving needs of modern households, particularly those with washing machines.
This launch marks a strategic move by Aspira to innovate within the household cleaning segment and address the increasing adoption of automated laundry solutions across Nigeria.
According to the company, Viva Matic is formulated to be compatible with both front-load and top-load washing machines, aligning with the trend toward mechanized laundry among Nigerian families.
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