Aspira Nigeria unveils Viva Matic to transform laundry routines
The launch of Viva Matic complements Aspira’s broader household cleaning product portfolio.
NIGERIA – Aspira Nigeria Limited has launched Viva Matic, a high-performance laundry detergent designed to meet the evolving needs of modern households, particularly those with washing machines.
This launch marks a strategic move by Aspira to innovate within the household cleaning segment and address the increasing adoption of automated laundry solutions across Nigeria.
According to the company, Viva Matic is formulated to be compatible with both front-load and top-load washing machines, aligning with the trend toward mechanized laundry among Nigerian families.
The Head of Advertising at Aspira, Lynda Aguocha, stated, “At Aspira, we listen to our customers and understand that efficiency and convenience are top priorities for modern households.”
“With Viva Matic, we’re introducing an innovative solution that makes laundry faster, easier, and more cost-effective, redefining what laundry care should look like for today’s Nigerian families.”
The launch underscores Aspira’s commitment to delivering practical, innovative, and quality household products while simultaneously supporting the shift towards more efficient laundry practices.
The company aims to elevate consumer convenience, reduce laundry time, and optimize resource use, aligning with global trends in household automation and sustainability.
Alongside the product launch, Aspira Nigeria has been actively engaging consumers through initiatives such as free mobile laundry tours, which showcase the effectiveness of its laundry products directly in neighborhoods, further reinforcing its brand presence and commitment to consumer trust.
This move aligns with Aspira’s strategic emphasis on innovation and consumer engagement, reaffirming its position as a leading manufacturer in Nigeria’s laundry and household care sector.
The product also reflects global industry shifts where eco-friendliness, efficiency, and convenience are becoming central to household cleaning solutions.
Aspira Nigeria offers a wide range of laundry care products, including detergents, soaps, and fabric care solutions under several brand names like Viva, Sabil, and MP3.
This launch adds a duo of effective laundry solutions to Aspira Nigeria’s Viva product line: Viva Plus detergent powder and Viva Laundry Bars.
Meanwhile, Viva Detergent, a leading household cleaning brand from Aspira Nigeria Limited, recently launched the “Viva Clean Clothes, Clean Hearts” campaign, an initiative that emphasizes both physical cleanliness and emotional well-being.
At the core of this campaign is a compelling documentary that illuminates the harsh realities of school bullying.
Featuring firsthand accounts from children who have bravely shared their experiences, the documentary highlights the deep emotional scars that bullying leaves behind.
It is a powerful call to action for fostering kindness and inclusivity in schools.
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