Henkel Nigeria boosts home care offerings with two new WAW products
Henkel’s launch in Nigeria reflects its strategic focus on local adaptation, combined with its international research and development capabilities.
NIGERIA – Henkel Nigeria has expanded its WAW brand portfolio with the launch of two new innovative cleaning products: WAW Complete 5-in-1 Liquid Detergent and WAW Active 5 All-Purpose Cleaner.
These products are specifically formulated to address the cleaning needs of Nigerian households, offering deep cleaning, fabric protection, and long-lasting fragrance.
The WAW Complete 5-in-1 Liquid Detergent is designed to tackle tough stains effectively and is suitable for a wide range of fabrics, including colored clothes, every day in Nigerian homes.
The product aims to provide a smarter laundry solution that is both powerful and convenient, enhancing consumer experience in everyday laundry routines.
The WAW Active 5 All-Purpose Cleaner complements the detergent by providing versatile cleaning power for a range of household surfaces, addressing tough stains beyond laundry.
Both products were developed through detailed consumer insights and market research to meet local preferences and cleaning challenges.
At the launch event, Henkel Nigeria’s Managing Director, Rajat Kapur, emphasized the company’s commitment to innovation and tailored solutions for evolving consumer habits.
He highlighted the vision of making every load of laundry cleaner and smarter, and reinforced Henkel’s dedication to sustainable business practices, local innovation, and community well-being.
The company intends to continue expanding its consumer-centric product offerings in the home care segment, reinforcing its position as a trusted partner in the African market.
This launch marks a significant step in Henkel Nigeria’s portfolio expansion, strengthening its presence in the fast-growing consumer goods market through innovation and sustainability initiatives.
It also signals ongoing product development explicitly tailored for Nigerian consumers to enhance their home cleaning experience.
The products add up to Henkel Nigeria’s laundry care portfolio, which includes WAW powder detergent and Nittol antibacterial detergent.
The launch comes at a time when the laundry care market in Nigeria is undergoing a dynamic transformation, driven by shifting consumer preferences, urbanization, and a growing demand for eco-conscious and time-saving solutions.
According to Statista, the laundry care market in Nigeria is projected to generate USD 1.90 billion in revenue by 2025, with a compound annual growth rate (CAGR) of 3.32% from 2025 to 2030.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
