JUDYDOLL launches across GCC retail networks
The expansion positions JUDYDOLL to capture growing demand for affordable, youth-oriented colour cosmetics in a market where many international brands are priced at premium levels.
UAE – JUDYDOLL, the Chinese affordable cosmetics brand under Joy Group, has officially launched a GCC-wide retail expansion, marking its strategic entry into the Middle East’s high-growth beauty market.
As part of its initial rollout, JUDYDOLL is now being sold in 60 retail locations across all six Gulf Cooperation Council countries: Saudi Arabia, the UAE, Qatar, Kuwait, Oman, and Bahrain. This mainstream retail presence across the entire GCC represents a major milestone for the brand and its first large-scale, region-wide physical distribution effort.
The GCC is a strategically vital growth target for JUDYDOLL.
Currently, the GCC beauty retail market is valued at around USD 48.2 billion (2023) and is projected to reach nearly USD 59 billion by 2027, growing at a CAGR of 6–7%. Saudi Arabia and the UAE dominate, accounting for over 60% of the region’s sales, with hypermarkets, department stores, and e-commerce driving growth.
JUDYDOLL was founded in 2017 by Shanghai Juyi Cosmetics, best known for its playful, colourful, and affordable products that strongly appeal to Gen Z consumers. The brand positions itself as “makeup simplified, fun amplified,” offering lip, eye, and face products typically priced under RMB 100 (around USD 15).
JUDYDOLL has built momentum through collaborations with pop culture icons like Disney, Hello Kitty, Angry Birds, and Pop Mart’s PUCKY, while leveraging social media virality and influencer marketing to expand its reach.
By balancing affordability with trend-driven innovation, JUDYDOLL has become a go-to brand for beginners and experimental makeup lovers, often described as the “Zara of makeup” in China.
Several major beauty retailers have expanded their footprint in the GCC in recent years, reflecting the region’s growing demand for luxury, clean, and affordable beauty products. Sephora has strengthened its presence with over 60 stores across Saudi Arabia, the UAE, and Kuwait, while also investing heavily in e-commerce platforms tailored to GCC consumers.
Faces (part of Chalhoub Group) recently expanded in Saudi Arabia and the UAE, positioning itself as a leading regional beauty retailer with both offline boutiques and online channels.
In a similar move, JEONG FAMILY has sealed an exclusive strategic partnership with Nice One, Saudi Arabia’s fastest-growing beauty retail and digital commerce platforms, to launch the ILY brand in the Saudi market, marking the brand’s first official entry into the Middle East.
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