Ulta Beauty and DC Studios partner for exclusive ‘Supergirl’ campaign
Ulta Beauty gives everyone freedom to experiment and embrace their most authentic self while unleashing their inner rebel.
USA – Ulta Beauty has announced an exclusive partnership with Warner Bros. ‘ upcoming feature film Supergirl, which will premiere in theatres on June 26.
Pictures, launching a summer-long integrated campaign starring actress Milly Alcock in the dual role of Supergirl/Kara Zor-El that celebrates the film’s central message of self-discovery and personal empowerment.
Kelly Mahoney, Ulta Beauty’s Chief Marketing Officer, stated that the partnership connects the retailer to one of 2026’s biggest cultural moments while empowering guests to express themselves boldly through beauty, with activations appearing in-store, on-screen, and through in-person events that bring together brands across Ulta’s unparalleled assortment to inspire customers to create their own version of Krypton’s rebel girl beauty.
The partnership includes a custom promotional campaign spot featuring Alcock running across social media, streaming platforms including Max, Hulu, and Peacock, linear TV, and cinema through mid-July, alongside immersive in-store experiences at select retail locations and an exclusive digital buying guide on Ulta.com.
They feature a multi-branded beauty collection centred around three signature looks, Power Glam, Grunge Romance, and Iconic Shimmer, which include products from Ulta Beauty Collection, Joico, OPI, and Sol de Janeiro, plus limited-edition animated Supergirl x Ulta Beauty digital gift cards available exclusively online.
Beginning June 7, all Ulta Beauty locations will feature dedicated retail displays organized by the three signature beauty looks highlighting products that bring the rebel aesthetic to life, with customers spending at least $30 on Joico products in-store receiving a free limited-edition Joico x Supergirl cosmetic bag.
Large-scale window vinyls designed by legendary Supergirl: Woman of Tomorrow comic book artist Bilquis Evely will be installed at five locations in New York City’s Herald Square, Dallas’s Inwood Village/Lovers Lane, Los Angeles’s Westwood and Santa Monica, and Chicago’s Michigan Avenue, while 12 stores across New York City’s Chelsea neighborhood and Mexico will showcase Supergirl‘s bold, graffiti-inspired energy through digital experiences.
On June 22, in celebration of the Supergirl world premiere, Ulta Beauty will host local events in New York City (Chelsea), Los Angeles (Empire Centre Burbank), Dallas (The Shops at Park Lane), and Chicago (Michigan Avenue) featuring glam touch-up stations courtesy of Ulta Beauty Artist Collective makeup artists, along with brand partner activations from Joico and more.
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