NtryMed expands portfolio with new face serum
This new launch demonstrates NtryMed’s commitment to bridging clinical skincare with accessible daily routines.
SOUTH AFRICA – NTRYMED, a modern South African skincare range endorsed by Lamelle Research Laboratories, has expanded its portfolio with the launch of NTRYMED serum, joining the brand’s scientifically developed, professional-grade skincare range tailored specifically for South African consumers.
NtryMed operates with an ethos mirroring The Ordinary’s commitment to “high-quality skincare at accessible prices,” prioritizing efficacy, simplicity, and long-term results grounded in a “proof, not promises” philosophy that emphasizes clinically supported ingredients and measurable outcomes over exaggerated claims.
Backed by research, a medical doctor designed the entire line to make clinical-grade skincare accessible within South Africans’ daily routines, with all products unified around one goal: supporting skin health at every stage from cleansing and toning to hydration, treatment, and protection.
The NTRYMED serum joins the brand’s barrier-supporting, non-irritating formulations suitable for all skin types, including sensitive, inflamed, dry, and oily skin, and is well-suited to South Africa’s varied climate, ranging from dry to humid conditions and high UV exposure.
According to the brand, the serum embodies its doctor-led development and research-backed approach, incorporating clinically relevant ingredients for targeted hydration, repair, and anti-ageing while maintaining its barrier-first philosophy to protect long-term skin health.
As part of NtryMed’s clear cleanse-tone-treat-moisturise-protect system, the serum serves as a multifunctional treatment product, simplifying routines while delivering transparent, realistic claims that position the brand as credible, practical, and trustworthy rather than trend-driven.
NTRYMED offers a clinically developed range of cleansers, tonics, serums, moisturisers, and sun protection products designed for accessible, effective skin health.
Its portfolio includes over 20 multifunctional formulations targeting cleansing, hydration, anti-ageing, calming, and barrier support.
According to a report by Mordor Intelligence, the South African skincare market is projected to grow from USD 832.76 million in 2025 to USD 890.81 million in 2026, and reach USD 1.25 billion by 2031, at a CAGR of 6.97% over 2026–2031.
Meanwhile, the serum market in South Africa is premium-driven, innovation-focused, and expanding steadily, with strong opportunities in natural, dermacosmetic, and personalized formulations.
Growth is supported by urbanization, higher disposable incomes, and digital retail expansion, though price sensitivity and counterfeit risks remain challenges.
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