Ozen launches NASA-backed toothpaste in Boots stores

UK – Ozen has introduced in more than 800 Boots stores across the UK, unveiling what it describes as the first new patented sensitive toothpaste technology in nearly 30 years. 

The brand says its AeroGraft system is based on aerogels, ultralight porous materials originally associated with aerospace engineering, and was developed to bring real innovation to a category that has seen little change since the 1990s.

Unlike traditional sensitive toothpastes that mainly aim to numb nerves or work gradually over time, Ozen says AeroGraft begins acting within minutes of coming into contact with saliva. 

The technology releases calcium and phosphate ions, which help block exposed tubules and build a protective mineral layer on the tooth surface. 

According to the company, this layer integrates with the tooth rather than sitting only on top of it, and is designed to be more resistant to acid and daily wear.

Ozen points to consumer testing as evidence of the product’s performance. In a trial involving 1,140 adults, 84% said Ozen performed better than the sensitive toothpaste they were already using. 

The company positions the product as a faster, more effective alternative for people who want relief before drinking hot coffee, cold drinks, or other common triggers of sensitivity.

Founder Dr. Niall Kent, a maxillofacial surgeon with the UK’s National Health Service, says the idea grew out of his search for a better solution to a problem he believed existing products were only masking. 

He first came across aerogels while helping his brother, a sculptor, look for new materials, and later developed the oral care application through a decade of research at University College London. 

Kent argues that while there have been other sensitive toothpaste patents over the years, most have been minor improvements or reformulations rather than genuinely new technology.

Ozen’s research suggests that 87% of UK adults have experienced tooth sensitivity, yet 66% of sufferers are not using any sensitivity product.

The brand also says many of those affected are between 20 and 40 years old, while much of the category is still marketed mainly to consumers over 45.

According to the company, this format is designed to provide users with a practical, fast-acting option that fits into everyday routines and offers a new approach to managing tooth sensitivity.

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