Henkel completes acquisition of OLAPLEX following regulatory approval
The transaction is described as a further key step in advancing Henkel’s purposeful growth strategy.
USA – Henkel has finalized its purchase of premium hair care brand OLAPLEX, having satisfied all closing conditions, including necessary regulatory clearances, bringing OLAPLEX fully under the Henkel umbrella.
OLAPLEX is characterized as a mature, premium hair care brand with a range of science-driven, high-performance formulations.
The company’s revenues are geographically diversified, with sales broadly split between the United States and major international markets. In its 2025 financial year, OLAPLEX recorded approximately 370 million euros in revenue and a robust gross margin.
Its offer strengthens Henkel’s existing lineup with a closely aligned portfolio, deeply embedded in the professional salon community and firmly positioned across specialty retail and e-commerce.
“The completion of the OLAPLEX acquisition represents a significant milestone in delivering on our purposeful growth agenda,” said Henkel CEO Carsten Knobel.
“By closing this transaction, we are further reinforcing our presence in North America and broadening our global reach in hair care, which is a core category within our Consumer Brands business.”
He noted that, having streamlined the portfolio in recent years, Henkel is now deliberately rebuilding scale.
OLAPLEX CEO Amanda Baldwin stated, “Today is an exciting new chapter for OLAPLEX as we officially become part of Henkel.”
“Together with Henkel, we can speed up our innovation pipeline, extend our international footprint and continue to provide the high-performance products that our stylists, partners and consumers rely on.”
Following the closing of the deal, OLAPLEX’s shares have been delisted from NASDAQ.
The announcement comes shortly after Henkel signed a definitive agreement to acquire a 100% stake in premium hair care brand OLAPLEX for USD 1.4 billion, strengthening its position in the high-end segment.
This deal aligns with Henkel’s premiumization strategy in consumer brands, particularly hair care.
The transaction values Olaplex at USD 2.06 per share in cash, representing a 55% premium over its March 25, 2026, closing price and a 45% premium to the 30-day volume-weighted average price.
It totals approximately USD 1.4 billion in equity value, with the deal unanimously approved by Olaplex’s board and supported by controlling shareholder Advent International.
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