Naturis Cosmetics secures USD 3.5M funding to scale contract manufacturing
The current infusion is positioned as the company’s first formal institutional round, complementing any previous smaller, non‑institutional injections.
INDIA – Naturis Cosmetics, a private-label cosmetics manufacturer in India, has raised Rs 33.74 crore (USD 3.53 million) from a group of institutional backers led by Sharrp Ventures and Mirabilis Investment Trust, with participation from select domestic family offices.
This round converts Naturis from a fully promoter‑owned contract manufacturer into an institutionally backed platform, setting the stage for more structured expansion and future fundraising.
The transaction is understood to be part of a broader capital‑raising effort, with earlier reports indicating that Naturis has been in talks to secure Rs 80–100 crore (USD 8.36-10.45 million) from investors, including Sharrp Ventures and other family offices.
Founded in 2011 and headquartered in Jammu, Naturis Cosmetics operates as a contract manufacturer, supplying beauty and personal care products to several fast‑growing Indian brands.
The company counts labels such as Pilgrim, Plum, Nykaa’s Kay Beauty and Innovist’s Bare Anatomy among its clients, underscoring its role as a key back‑end partner to digital‑first and omnichannel beauty players.
Naturis focuses on skincare, haircare and hybrid makeup formulations, positioning itself as a specialist private‑label manufacturer rather than a consumer‑facing brand.
Until this maiden institutional round, Naturis’ shareholding was largely promoter‑driven, with disclosures indicating 100% promoter ownership as recently as 2024.
The fresh capital is expected to be directed towards expanding manufacturing capacity, upgrading technology and strengthening Naturis’ R&D and formulation capabilities.
Given rising demand from beauty and personal care brands for high‑quality, compliant and scalable contract manufacturing, Naturis is likely to use the funds to add production lines, enhance automation and deepen quality assurance systems.
Industry commentary suggests that Naturis’ fundraising aligns with a broader shift in investor focus from front‑end beauty brands to the back‑end ecosystem powering them.
By bringing in institutional investors such as Sharrp Ventures and Mirabilis, Naturis gains both capital and strategic guidance to professionalize operations, improve governance and pursue long‑term growth opportunities, including possible multi‑location manufacturing hubs.
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