Borletti Group acquires Pinalli from H.I.G. Capital

ITALY – H.I.G. Capital, a leading global alternative investment firm, has completed the sale of Pinalli S.r.l., Italy’s leading omnichannel beauty and personal care platform, to Borletti Group, a private investment group with deep expertise in retail, luxury, and branded consumer goods. 

The transaction follows a transformative ownership period that began in February 2023, when H.I.G. took a majority stake alongside the Pinalli family and current management.

Since that time, Pinalli expanded its store network from 63 to 108 locations, scaled its e-commerce platform into a sector benchmark, executed a full rebranding, broadened its mix of international, innovative, and digital-native brands, and launched a private-label range. 

Raffaele Legnani, Managing Director and Head of H.I.G.’s Italy office, and Giovanni Guglielmi, Managing Director at H.I.G., said, “We are proud of the journey we have shared with the Pinalli family and the management team since our investment in 2023.”

“We would like to thank the management team and all Pinalli employees for their outstanding contributions and dedication throughout our partnership, and we are confident that Borletti Group is the ideal partner to support the Company in its next phase of growth and development.”

The retailer also upgraded the in-store experience with a new store format and refreshed staff styling, positioning physical outlets as destinations for personalized advice and inspiration within its omnichannel strategy.

Today, its loyalty program counts more than one million members and the company has built a strong social media following. 

Under H.I.G., Pinalli accelerated its transformation: it scaled its e-commerce platform into a sector benchmark, completed a comprehensive rebranding, broadened its assortment with international, innovative, and digital-native brands, and introduced its own private-label offering. 

The retailer also expanded the in-store experience via a new store format and a refreshed staff styling concept, reinforcing physical locations as destinations for personalized advice, engagement, and inspiration within its broader omnichannel strategy; today, Pinalli’s loyalty program counts more than one million members and the company has built a strong following across social media channels.

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