Garnier introduces Even & Bright Serum Cleanser to East African market 

KENYA – Garnier has officially launched its Even & Bright Serum Cleanser in Kenya, introducing a dual-action skincare product that combines deep cleansing with Vitamin C serum infusion for brightening benefits. 

The launch was announced by L’Oréal Kenya during an experiential event held at Emara Ole Sereni in Nairobi. 

This new cleanser features a gentle, pH-balanced formula that maintains the skin’s natural barrier while delivering visible brightening results after just one wash, with 90% of women agreeing it is effective. 

The product’s core concept is “one bottle of serum in a wash,” eliminating the traditional wash-then-serum routine by infusing active Vitamin C directly into the cleanser, making it suitable for all skin types and safe for daily use.

The launch was accompanied by Garnier’s “Dust ni Constant. Glow ni Choice.” campaign, which addresses challenges posed by urban pollution, dust, and sun exposure while encouraging consumers to adopt skincare solutions tailored to modern lifestyles. 

Marie Van Haesendonck, L’Oréal East Africa Managing Director, emphasized that this launch signifies two powerful moments: a historic Kenyan first and a product with world-class science at a pocket-friendly price. 

She confirmed that the Garnier Even & Bright Serum Cleanser demonstrates L’Oréal’s commitment to delivering real innovation specifically for Kenyan skin. 

This launch represents Garnier’s strategic investment in the East African market while addressing the specific skincare needs of urban consumers facing environmental challenges. 

Coincidentally, Azziad Nasenya was selected for this role just two months after her April 2026 appointment as Digital Spokesperson for Maybelline New York across Sub-Saharan Africa, making her the first East African to hold that position and securing her second consecutive major beauty win within the L’Oréal family of brands. 

Azziad’s appointment makes her the first Kenyan ambassador to front a Garnier product in the region, reflecting the growing influence of Kenyan creators and personalities in international brand partnerships. 

Speaking about the partnership, Azziad expressed elation at becoming the first Kenyan face of Garnier, emphasizing that the significance lies not just in what it means for her but in what it represents for every young Kenyan girl who has ever looked at a global beauty campaign and not seen herself in it. 

The partnership is part of L’Oréal East Africa’s broader effort to connect global beauty brands with local audiences through recognisable African voices and faces, while the Even & Bright Serum Cleanser targets the growing demand for multifunctional, accessible skincare products in urban East African markets.

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