Eilish Fragrances expands portfolio with launch of Eilish Intense Eau de Parfum
The fragrance is scheduled to launch on BillieEilishFragrances.com before an exclusive retail rollout at Ulta Beauty on August 2.
USA – Eilish Fragrances, founded by singer Billie Eilish, is set to unveil a new eau de parfum, Eilish Intense.
The brand describes the scent as a richer, more immersive continuation of the original Eilish Eau de Parfum, building on its warmth and sensual character with a deeper fragrance profile.
Billie Eilish said she has always loved the original fragrance’s warmth and was especially encouraged by how fans connected with it, which made creating Eilish Intense even more meaningful.
She added that she wears the original scent during the day and prefers Intense at night, and hopes others enjoy it just as much.
The fragrance is an intensified version of the brand’s amber gourmand signature, opening with red berries, mandarin, and sugared petals. Its heart blends vanilla, spices, and cocoa, while the base settles into musk, tonka bean, and wood notes.
The bottle keeps the collection’s sculptural, bust-inspired silhouette but is now finished in radiant gold to mirror the fragrance’s heightened warmth. Its outer carton also features gold and iridescent accents, giving the launch a more luxurious presentation.
Parlux President Lori Singer said Eilish has become a strong presence in fragrance and noted that the original Eilish 3.4 oz scent was one of Ulta Beauty’s most popular fragrances in 2025.
She said Eilish Intense was designed to expand on what consumers already love about the original while evolving the line in a natural and authentic way.
As with the rest of the collection, Eilish Intense is vegan, paraben-free, and made with clean ingredients.
It is also PETA-certified cruelty-free under the Global Beauty Without Bunnies program, with packaging printed using Envirofoil and produced with 100% renewable wind energy.
Eilish Fragrances offers a compact lineup built around Billie Eilish’s aesthetic.
The new launch adds up to a collection that includes the original Eilish Eau de Parfum, Eilish No. 2, Eilish No. 3, Your Turn, and Your Turn II, each with distinct olfactory profiles ranging from warm vanilla to spicy unisex and tropical brightness.
Beyond perfumes, the brand also provides gift sets, a body oil, and rollerball duos for portability, keeping the portfolio tightly curated yet diverse in mood and style.
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