HACO Industries, Ayewa Aberfur partner to produce Amara lotion in Ghana
The deal is therefore expected to act as a springboard for wider expansion in West Africa as the company seeks to boost local production capacity and grow its portfolio of African consumer brands.
GHANA – HACO Industries Kenya Limited has deepened its footprint in West Africa by signing a manufacturing and distribution pact with Ghana’s Ayewa Aberfur to produce and sell its Amara skincare lotion locally.
The deal moves HACO’s production capabilities closer to end users in the region while advancing the company’s continent-wide strategy to build manufacturing capacity across Africa.
Under the agreement, HACO will supply technical know‑how, product standards, manufacturing systems, and oversight of core formulations and quality processes, while Ayewa Aberfur will bring its product development and production capabilities, along with in‑depth knowledge of the Ghanaian market.
As part of the groundwork for local production, the two firms have carried out product validation, stability testing, operational reviews and technical training, and they plan to roll out harmonised quality systems and standard operating procedures backed by regular technical reviews, audits and shared quality controls.
HACO Managing Director Mary‑Ann Musangi said the collaboration links manufacturing capability with African markets and reinforces regional value chains, noting that Africa’s manufacturing opportunity will increasingly depend on how effectively companies connect capabilities, markets and value chains across the continent.
She added that the Ayewa Aberfur partnership combines technical expertise with local market insight to lay a strong foundation for making Amara in Ghana, while opening up opportunities to strengthen the African value chains that underpin the company’s brands.
The arrangement follows HACO’s market research, which identified Ghana as a strategic gateway into West Africa, citing the country’s economic potential, favourable business environment, and regional positioning.
Established more than 50 years ago, HACO produces around 90 products spanning haircare, skincare, homecare and plastics, reaches over three million households across Africa with its brands, and works with more than 500 farmers on the continent to source raw materials.
The Ghana operation is intended to be a pillar of HACO’s broader West African manufacturing strategy, enabling production nearer to consumers and reinforcing regional supply chains.
The partnership also supports HACO’s drive to increase the use of African raw materials, such as oils and butters, in its manufacturing, and to tighten linkages between local producers, manufacturers and consumer markets.
According to HACO, the initiative aligns with the goals of the African Continental Free Trade Area (AfCFTA) by promoting intra‑African trade, regional manufacturing, and the cross‑border movement of African‑made products.
Looking ahead, HACO aims to be present in 30 African countries by 2030 and plans to set up five manufacturing hubs across the continent.
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