Kimirica unveils premium home fragrance collection
The move aligns with the rising demand for sophisticated home lifestyle items in India.
INDIA – Kimirica, an Indian skincare brand, has expanded beyond skin care with the launch of a home fragrance collection.
The collection includes hand-poured soy candles, room sprays, and curated hand caddy sets featuring hand wash and lotion.
Mohit Jain, Kimirica co-founder and CEO, stated, “Home fragrances have always been seen as functional. We wanted to change that, to create something beautiful and sensorial.”
“Each piece in this collection is designed to be a visual anchor, an element of décor that feels alive, personal, and deeply connected to the modern home.”
The collection introduces three distinct fragrances: Bella Amalfi, inspired by aquatic notes; The Souq, rooted in woody and spicy accords; and Figure It Out, which highlights green tonalities.
Each scent is crafted with layered profiles of woods, herbs, figs, and citrus, designed to complement modern living spaces.
These items come in elegant reeded glass jars that double as decorative elements for contemporary interiors.
This entry targets India’s expanding premium home goods market, boosting Kimirica’s presence against global and local rivals.
It reinforces the brand’s role in blending sensorial luxury with design innovation.
The expansion builds on recent growth, including funding and retail plans.
According to a research by Grand View Horizon, the Indian home fragrance market is projected to reach USD 780.7 million by 2030, expanding at a compound annual growth rate (CAGR) of 11.8% between 2024 and 2030.
This growth reflects a shift from traditional incense-based products to modern lifestyle-driven fragrances, driven by rising demand for premium, clean-label, and aromatherapy-inspired offerings.
Founded in 2013, Kimirica specializes in vegan, cruelty-free bath, body, fragrance, and hospitality products.
Its portfolio spans shower gels, lotions, soaps, fine fragrances, scented candles, room sprays, diffusers, curated gift sets, and premium hotel amenities, serving both retail consumers and hospitality clients, such as hotels and airlines.
Its products hold IFRA certification, ensuring safety and adherence to international standards.
Meanwhile, Kimirica recently secured a USD 15 million investment from Carnelian Asset Management LLP, led by industry veteran Vikas Khemani, marking a significant milestone in the brand’s growth trajectory.
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