Neutrogena and Mediheal expands derma-cosmetics market with new skin care launches
These launches highlight the rising demand for dermatologist-endorsed, results-driven products in the derma-cosmetics space.
USA – Neutrogena has unveiled the Evenly Clear collection, designed specifically for adults battling acne and lingering post-acne marks.
Key products include a cleanser, gel moisturizer, cleansing mask, exfoliant, facial retinoid, and clarifying spray.
According to the beans, these products feature proven actives like salicylic acid, polyhydroxy acids, N-acetyl glucosamine, benzoyl peroxide, and hypochlorous acid.
This lineup addresses the full acne lifecycle, from active breakouts to hyperpigmentation, recognizing that acne persists as the leading skin issue for those under 40, often worsened by stress, hormonal shifts, and fast-paced lifestyles—unlike teenage acne.
Developed through partnerships with Global Innovation Partners and dermatologists Dr. Dhaval Bhanusali and Dr. Muneeb Shah, the range emphasizes accessible, clinically tested solutions backed by science and consumer input.
Bhanusali stated, “The Evenly Clear collection reflects Neutrogena Brand’s collaboration‑driven innovation model, integrating dermatology, clinical testing, ingredient science, and consumer insights from the earliest stages of development.”
To complement the launch, Evenly Clear has enlisted actress Joey King as its global brand ambassador, a move designed to strengthen the brand’s connection with consumers by presenting a relatable and authentic face for its campaign, according to Riat.
In other news, South Korean derma-cosmetics leader Mediheal has begun rolling out its vegan PDRN (polydeoxyribonucleotide) collection across more than 1,400 Ulta Beauty stores nationwide starting February 11, 2026.
The lineup, comprising the PDRN Lifting Pad, PDRN Lifting Serum, and Rose PDRN Essential Sheet Mask, focuses on lifting, pore-tightening, and skin-barrier enhancement using rose-derived vegan PDRN, which has a smaller molecular size for superior absorption.
As Korea’s top derma cosmetic brand and the bestseller at Olive Young ahead of over 3,000 rivals, Mediheal’s move accelerates its global push amid K-beauty’s surge in the US, where shoppers prioritize performance over hype for anti-ageing and firming benefits.
A brand spokesperson noted that American consumers now seek tangible outcomes in barrier repair and ageing prevention, making this Ulta expansion a strategic fit.
The launch taps into surging U.S. demand for K-beauty, a market now valued at over $2 billion in 2025, up 37% from the previous year, according to a report by CNBC.
The growth is fueled by TikTok-driven virality, Gen Z and Millennial adoption, and expanded distribution through major retailers like Ulta and Sephora.
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