Reliance Retail expands into beauty sector with AJIO Beauty launch
AJIO Beauty brings together a wide-ranging assortment across value, bridge-to-luxury, premium and luxury categories.
INDIA – Reliance Retail has unveiled AJIO Beauty, broadening its footprint in the beauty and personal care market while further deepening its fashion and lifestyle ecosystem.
The launch represents another step in Reliance Retail’s broader goal of building a connected fashion, beauty and lifestyle network, combining the capabilities of AJIO and Tira to better meet the changing preferences of Indian consumers.
The platform features skincare, makeup, haircare, fragrances, bath and body products, personal care items and beauty accessories in a single shopping destination.
According to Reliance Retail, consumers will be able to choose from more than 1,500 brands, including both Indian and international labels, with delivery available across more than 19,000 pin codes nationwide.
In eligible cities, a selection of products will also be accessible through AJIO Rush, the company’s quick-delivery service.
Commenting on the launch, an AJIO spokesperson said, “Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically.”
“With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle.”
The launch builds on Reliance Retail’s expanding lifestyle portfolio by merging Tira’s omnichannel beauty expertise with AJIO’s fashion-led customer base and strong digital reach.
This combination is intended to strengthen the company’s ability to serve beauty shoppers through a more integrated and convenient experience.
AJIO Beauty sets itself apart by blending beauty retail with discovery-driven shopping. Using AJIO’s fashion-first positioning, the platform aims to highlight emerging trends, curated routines, ingredient-focused recommendations and personalised edits alongside its broad mix of Indian and global brands.
Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, the company said it is excited to deliver a curated beauty experience featuring top Indian and international brands to customers nationwide.
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