Swiffer launches 2-in-1 floor cleaning tool with compact storage
The brand’s goal was to create a compact yet powerful cleaning tool that simplifies everyday cleaning while reducing clutter in storage spaces.
USA – Swiffer, an American brand offering cleaning products, has unveiled its latest innovation, the Sweep + Mop Deluxe, a 2-in-1 cleaning tool designed to streamline household cleaning while maximizing storage efficiency.
This new product marks a significant advancement in Swiffer’s cleaning technology, offering both dry sweeping and wet mopping in a single device.
The brand’s goal was to create a compact yet powerful cleaning tool that simplifies everyday cleaning while reducing clutter in storage spaces.
KaNeeTa Kimble, Swiffer Senior Brand Director, Procter & Gamble, stated, “We hear the challenges from our consumers when it comes to floor cleaning – keeping up with everyday dirt and grime is a chore, and we want to help change that.”
“The Sweep + Mop Deluxe continues the Swiffer legacy, providing a big clean in small spaces with a more durable, collapsible stick for easy storage.”
The Sweep + Mop Deluxe is made for compact storage, featuring a collapsible stick that shrinks to half its size, allowing it to fit seamlessly into tight spaces, addressing a common consumer challenge of finding space for bulky cleaning tools.
The 360-degree swivel head enhances manoeuvrability, making it easier to clean hard-to-reach areas such as baseboards, behind toilets, and under furniture.
Swiffer has reinforced the stick’s durability, making it 50% stronger than previous models.
The locking head provides additional scrubbing power for sticky messes, ensuring a deep clean with minimal effort.
The device is compatible with Heavy Duty Wet Cloths and Heavy Duty Dry Cloths, which effectively trap dirt and grime.
According to Swiffer, the Sweep + Mop Deluxe was developed based on decades of consumer research, focusing on cleaning habits and storage challenges.
Swiffer’s latest launch reinforces its commitment to innovative cleaning solutions, offering consumers a smarter, more efficient way to maintain spotless floors.
Swiffer offers a range of cleaning products, including the PowerMop, WetJet, Sweeper, and Dusters, all designed for efficient and convenient home care.
According to a report published by Verified Market Reports, the household mop market was valued at USD 3.21 billion in 2024 and is projected to reach USD 5.12 billion by 2033, growing at a CAGR of 5.4%.
The market is driven by urbanization, technological advancements, and increasing consumer demand for efficient cleaning solutions.
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