Boots expands portfolio with launch of two new wellness brands
The launch strengthens Boots’ market presence and diversifies its health and beauty offerings.
UK – Boots, the UK’s leading health and beauty retailer, has unveiled HABI, a wellness brand focused on promoting good habits over hype.
The range kicks off with 15 gummy supplements, designed to support various wellness needs, whether it’s boosting energy, finding calm, or enhancing beauty from the inside out.
These supplements feature trending ingredients like Sea Moss and Lion’s Mane, alongside essentials like Vitamin D and Magnesium.
In July 2025, HABI will expand to include a playful skincare collection, packed with triple ceramide complexes, niacinamide, vitamin E, green tea leaf, and squalane.
The products are vegan, cruelty-free, and dermatologically tested, making them both effective and ethical.
Joe Thorley-Mitchell, Director of Boots Brand, stated, “I’m excited to finally be able to reveal HABI, which puts good habits over hype.”
“ We wanted to create a wellness range that’s as playful as it is effective, balancing quality formulations with bold, unmissable packaging and playful, sensorial formats.”
In addition, Boots has unveiled Modern Chemistry, a wellness brand that merges ingredient-led formulations with science-backed innovation.
The launch introduces nine high-potency supplements, featuring Ashwagandha KSM-66, Curcumin, and Liposomal Vitamin B12, C, and D3+K2 drops, designed for optimal absorption and bioavailability.
Modern Chemistry is developed by expert pharmacists, doctors, nutritionists, biochemists, and cosmetic chemists, ensuring efficacy and ease of digestion.
Similarly, later this year, the brand will expand to include science-led skincare, formulated to restore, nourish, and enhance radiance.
Recently, Boots partnered with Women’s Health to launch an exclusive wellness box, designed to simplify self-care with a curated selection of premium beauty and wellness products.
This limited-edition box features 12 expert-approved self-care products, including 10 full-size items.
Among the standout selections are the Sol de Janeiro Brazilian Bum Bum Cream, No7 Radiance+ 15% Vitamin C Serum, and Gold Collagen Forte Ageless, alongside skincare, supplements, and haircare essentials from brands like FUL, Grown Alchemist, and Champneys.
The collaboration kicks off a new partnership with Hearst UK, with two more exclusive beauty boxes planned for release later this year.
Boots offers a diverse range of products, including skincare, cosmetics, wellness supplements, and pharmaceutical essentials.
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