Kindlife collaborates with Tata CLiQ Palette to enhance global beauty accessibility for Indian consumers 

INDIA – Kindlife, a leading beauty and wellness platform in India, has joined forces with Tata CLiQ Palette, an Indian personalized beauty app from the house of Tata CLiQ, to make global beauty brands more accessible to Indian consumers. 

According to the companies, this partnership is particularly geared toward Gen Z shoppers, who are known for their digital-first approach and keen interest in emerging beauty trends.

Through this collaboration, Kindlife is bringing a curated selection of sought-after Korean beauty brands to Tata CLiQ Palette. 

Brands including COSRX, Coxir, Frudia, Neaf Neaf, Rovectin, Iunik, Skinfood, and Secret Key will be available, with Japanese beauty brands set to join the lineup soon. 

This marks a significant step in expanding international skincare and beauty options within the Indian market.

According to Kindlife, their  offerings will be available both online—through the Tata CLiQ Fashion app—and offline, at Tata CLiQ Palette stores, To enhance convenience and provide a seamless shopping experience. 

The partnership is designed to create a discovery-led shopping experience that aligns with the evolving beauty preferences of Indian consumers.

Radhika Ghai, Founder & CEO, Kindlife, stated, “We’re thrilled to partner with Tata CLiQ Palette to bring the best of globally trending beauty to Indian consumers, both online and offline.”

“This partnership allows us to meet our customers where they already are—on trusted platforms—and offer them a curated, immersive beauty experience that reflects how they discover and shop in today’s digital world,”  

Almona Bhatia, Chief Business Development Officer at Tata CLiQ, emphasized the shared commitment to high-quality beauty products and acknowledged the growing demand for Korean skincare, which is renowned for its natural ingredients and preventative approach to skincare.

This strategic partnership reinforces Kindlife’s omnichannel presence and strengthens its position in India’s beauty and wellness sector. 

Kindlife offers a diverse range of beauty, wellness, and lifestyle products, focusing on clean, conscious, and high-quality formulations. 

Their selection includes skincare essentials, makeup products, haircare solutions and body care items.

In addition, Kindlife features health and wellness products, including protein supplements, collagen boosters, and organic food items.

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