Reusable menstrual products gain traction as women seek health, study finds

SWEDEN – A study by intimate health brand Intimina reveals a rising trend of women opting for reusable menstrual products, despite persistent misconceptions slowing widespread adoption. 

The research indicates that 88.22% of respondents have used reusable options like menstrual cups or period underwear at least occasionally, while nearly half (44.44%) incorporate them into their routine every cycle. 

Key reasons driving the switch to reusable menstrual products were improved health (38.22%), environmental concerns (31.11%), and saving money (19.78%). 

Menstrual cups stood out as the preferred choice, with 80.89% of users selecting them over other reusable options. 

In comparison, period underwear was used by 43.33% of respondents, with 32.22% opting to use it alongside cups for extra coverage. 

Despite the promoted benefits, leakage remains a key concern for consumers. 

The survey revealed that 54.22% of users feel more confident using reusable products, while only 8.67% believe disposable options provide superior protection. 

Dunja Kokotovic, global brand manager at Intimina, stated, “Women who use menstrual cups and underwear feel more protected and stress-free during their periods.”

“Yet, many still hesitate to make the switch due to myths about leakage, hygiene, and comfort.”

In addition, the study found that the key reasons for users to switch to reusable menstrual products are to avoid the chemicals often found in disposable alternatives. Environmental concerns also play a major role, with the company noting that an individual is likely to use more than 11,000 disposable menstrual products over a lifetime. 

Additionally, cost-effectiveness was highlighted as a motivating factor, as reusable products offer long-term savings despite their higher initial price. 

However, the survey also uncovered lingering misconceptions that continue to deter some consumers. 

Common concerns include fears of leakage, doubts about hygiene, and misunderstandings around ease of use. 

To address these concerns, Intima points out that menstrual cups, when used properly, can provide up to ten hours of leak protection. 

Similarly, period underwear is crafted with moisture-wicking and odour-resistant layers to enhance comfort and hygiene.

Meanwhile, GreenCore Solutions Corp. has introduced FemCare UltraThin, a new range of tree-free feminine hygiene pads, now available to private label retailers throughout Europe.

According to the company, the launch responds to increasing demand for private label and eco-friendly products, particularly among millennials and Gen Z consumers who prioritize both quality and sustainability in their purchasing choices.

According to the brand, the “Lite” variant of FemCare UltraThin pads can absorb up to 55.5 grams of liquid without leaking and with minimal residual wetness.

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