L’Oréal set to expand India operations as part of its global growth strategy

INDIA – L’Oréal has announced an ambitious expansion plan in India, positioning the country as a key growth market amid its global growth strategy.

L’Oréal aims to more than double its business in India over the coming years, leveraging local manufacturing capabilities and increasing its footprint in the region.

According to L’Oréal, currently, L’Oréal India produces 95% of the products sold domestically, with its factories also serving as a hub for exports to the Gulf region. 

The company manufactures approximately half a billion units annually, a figure set to rise as production capacity scales. 

This expansion aligns with India’s rapidly evolving beauty and personal care sector, where demand for premium and innovative products continues to grow.

Nicolas Hieronimus, CEO at L’Oréal, stated, “India is a very strategic market for L’Oréal.”

“We intend to more than double our business in the next couple of years, expand our factories, which are today manufacturing 95% of what we sell in India, and also export to the rest of the region.”

L’Oréal’s presence in India dates back to 1994, and its diverse portfolio includes mass-market brands such as L’Oréal Paris, Garnier, and Maybelline New York, as well as luxury and professional brands like Kérastase and Lancôme. 

The expansion strategy aligns with broader trade discussions between India and France, as Commerce and Industry Minister Piyush Goyal recently met with French business leaders to discuss investment opportunities.

The beauty and cosmetics market in India is experiencing rapid growth, driven by rising disposable income, increasing consumer awareness, and the influence of social media.

According to a report published by Statista, the market is expected to reach USD 34 billion by 2028, with a compound annual growth rate (CAGR) of 10.91%. 

In addition, India ranks fourth globally in revenue generated from the beauty and personal care sector, reflecting a growing consumer demand for skincare, haircare, and luxury beauty products.

Meanwhile, Chowis, a South Korean specialist in skin, hair and scalp diagnostic solutions, recently partnered with L’Oréal Professionnel Paris India to introduce personalized hair diagnostics in India. 

This collaboration aims to revolutionize hair care services by leveraging advanced AI and big data technology.

Chowis has unveiled an advanced scalp and hair analysis technology, featuring the Dermopico, a compact smartphone-compatible hair analyzer. 

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