Dove expands portfolio with launch of Garden Tea Party Collection
The collection reflects aesthetic trends such as Rococo and Regency Romance.
USA – Dove has expanded its portfolio with the launch of the limited-edition Garden Tea Party Collection, exclusively online and in Target stores.
This new body care line draws inspiration from the elegance of fresh florals and the charm of afternoon tea, reflecting popular aesthetic trends such as Rococo and Regency Romance, which blend floral landscapes with garden-themed gatherings.
The collection includes body wash, body scrub, beauty bars and antiperspirant deodorants.
Featuring four distinctive fragrances: Velvet Fig Bloom, English Pear Blossom, Rose Berry Bouquet, and Honeysuckle Gardenia, the collection combines fruity, floral, and sweet notes designed to evoke indulgence, freshness, romance, and classic garden scents.
Kathryn Holl Fernandez, Dove’s head of U.S. Skin Cleansing, emphasized that this launch represents a fusion of the brand’s trusted care with highly sensorial, experiential innovations aimed at creating small, joyful moments of self-care.
Kathryn stated, “We took our beloved Body Wash, Antiperspirant Deodorant, Beauty Bar and Scrub formulas and infused new elevated fragrances that capture the feeling of the season.”
“From delicate honeysuckle and gardenia to fresh English pear blossom, it’s about creating small, joyful moments of self-care that feel and smell as beautiful as they are nourishing.”
The launch follows the brand’s recent introduction of the Dove serum bar in India, an addition to its personal care portfolio.
This innovative product, launched under the Radiant + Care line, is designed to deliver advanced nourishment through a minimalist format, offering consumers a serum-infused cleansing experience that goes beyond traditional soap.
According to the brand, this product is dual-infused with 50 times the concentration of skin-caring ingredients, including Niacinamide, Vitamin C & E, Vegan Collagen, and Omega-6, each variant tailored to address specific skin concerns.
To mark the launch, Dove hosted an immersive “Bring Your Own Bar” (BYOB) experience, inviting consumers to compare their everyday soap with the new Serum Bar.
The event featured interactive demos, science experiments, content corners with bubbles and textures, a Redemption Booth for ‘skin confessions,’ charm stations, a fireside chat, and storytelling moments with creators, highlighting the product’s efficacy in repairing skin damage and enhancing moisture retention.
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