RedDrop rebrands as Scarlet, launches new period care line at Ulta Beauty
The rebrand and retail rollout were completed in an impressive 120 days, underscoring Scarlet’s commitment to innovation and accessibility.
USA – RedDrop, a wellness company specializing in period care for tweens and teens, has officially rebranded as Scarlet ahead of its expanded launch at Ulta Beauty.
The rebrand reflects an energetic, education-focused approach, designed to offer thoughtful, age-appropriate solutions that cater to the specific needs of young people at all stages of puberty and period care.
Concurrently, Scarlet’s debut at Ulta Beauty includes placement in over 350 stores nationwide and online via ulta.com, featured prominently within The Wellness Shop—a curated section promoting holistic well-being.
Scarlet’s product lineup at Ulta includes reimagined classics and innovations such as period swimwear and underwear tailored for younger bodies, PFAS-free pads and hygiene wipes, and menstrual cups and tampons sized for tweens and teens.
They also offer educational kits with puberty guides and online classes, plus the new Period Kit+, designed to support confidence during first-period experiences.
Williams, co-founder of Scarlet, stated, “For six years, RedDrop laid the foundation for normalizing period care for tweens and their families, and Scarlet is taking that one step further by expanding our reach and creating a more inclusive period care aisle.”
“Our expansion to Ulta Beauty comes as parents and their kids are preparing for a new school year and looking to add new essentials to their back-to-school lists.”
The new Scarlet identity uses lively, accessible branding and even “cartoonizes” its product imagery to make period care approachable and destigmatized for tweens and teens.
According to the brand, the mission is rooted in normalizing conversation around periods, reducing stigma, and providing comprehensive education alongside high-quality, inclusive products.
The rebrand and retail rollout were completed in an impressive 120 days, underscoring Scarlet’s commitment to innovation and accessibility.
RedDrop recently introduced period swimwear for teens and tweens under its Scarlet brand, designed to provide stylish, leak-proof protection tailored explicitly for younger bodies.
Scarlet’s period swimwear includes high-waisted bikini briefs, boy shorts, and swim shorts that offer comfort and reliable leak protection suitable for light flow days, allowing young people to enjoy swimming confidently and beach activities without worry.
The swimwear is made with fast-absorbing, chemical-free materials and features a flattering fit, perfect for active days like surfing as well as casual water fun.
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