Bansk Group acquires majority stake in Byoma

U.S.A – Bansk Group, a New York-based private investment firm, has acquired a majority stake in the barrier-repair skincare brand Byoma, a UK-based skincare brand, from Yellow Wood Partners. 

Founded in 2022 by CEO Marc Elrick, Byoma has quickly become a leading skincare brand focused on scientifically backed formulas to strengthen and maintain the skin barrier. 

With a reputation for delivering transformational results through affordable, clinically proven products, Byoma has secured a top-five position in skincare at leading retailers across multiple markets. 

The transaction terms were not disclosed.

Marc Elrick will continue to lead Byoma following the deal, emphasizing the brand’s mission to simplify skincare by focusing on barrier repair, delivering accessible yet prestige formulations, and educating consumers. 

Bansk Group’s senior partner, Chris Kelly, highlighted the alignment of Byoma’s purpose-driven and science-led approach with Bansk’s expertise in scaling consumer brands. 

Byoma joins Bansk’s portfolio alongside beauty brands like Amika, Eva NYC, and Ethique, positioning it for accelerated growth and expanded global consumer reach.

Byoma was launched as a science-focused brand targeting the skin barrier, a central element in addressing many skin concerns. 

The brand stands out for its clinically tested products that deliver visible results, featuring ingredient complexes such as ceramides, avocado oil, ectoin, and squalane, aimed at hydration, barrier protection, and skin calming. 

Its user-friendly five-step skincare system resonates well with consumers, particularly within the Gen Z segment, fostering trust through transparency and education.

The acquisition aligns with Bansk Group’s strategy to invest in distinctive consumer brands with growth potential in the beauty and personal care sector.

Byoma’s combination of science, efficacy, purposeful branding, and affordability fits well with Bansk’s existing portfolio. 

Bansk’s partnership is expected to accelerate Byoma’s innovation and market expansion, furthering its mission to redefine skincare for a broader audience while maintaining its strong community engagement and educational initiatives.

This deal exemplifies the growing investor confidence in niche skincare brands that prioritize barrier repair and science-backed formulations, reflecting consumers’ demand for effective yet accessible products.

Byoma offers barrier-boosting skincare products designed to support healthy, balanced skin. 

Their lineup includes cleansers, toners, serums, moisturizers, and SPF protection. According to the brand, all their products are dermatologist-tested, vegan, and fragrance-free.

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