Revlon renews fragrance license with Christina Aguilera
This renewal marks a collaboration that has spanned over a decade.
USA – Revlon Consumer Products LLC has renewed its fragrance license agreement with global music superstar and seven-time Grammy-winning artist Christina Aguilera.
This long-term renewal marks a collaboration that has spanned over a decade, dating back to more than 20 years since Aguilera launched her first fragrance.
The renewed deal aims to expand the global fragrance portfolio under her brand, with a particular focus on reaching younger consumers.
Revlon’s CEO, Michelle Peluso, highlighted the significance of extending this long-standing collaboration with Aguilera, stating, “We are excited to extend our long-standing collaboration with Christina Aguilera, a valued creative partner whose vision and influence have helped shape one of the most successful celebrity fragrance portfolios in the industry.”
“As we continue to grow our presence in the celebrity fragrance space, we look forward to building on this significant relationship for many years to come. Christina’s design sensibility and deep connection with consumers make her an ideal partner at this pivotal time for Revlon.”
Aguilera’s existing fragrance lines, including Signature, Definition, and By Night, remain strong sellers worldwide, with her brand holding the number one position among women’s celebrity fragrances in Germany and expanding rapidly in European markets such as the UK, Eastern Europe, and the Balkan countries.
Christina Aguilera expressed excitement about continuing the creative journey of developing scents that define moments and create memories globally.
Revlon and Aguilera plan to release a new fragrance in 2026, targeting this demographic, alongside the development of an additional new pillar fragrance for a future launch.
Earlier this year, 2025, Revlon renewed its global licensing agreement with Authentic Brands Group for Juicy Couture fragrances, continuing a partnership that began in 2016.
Under the agreement, Revlon will retain exclusive global rights to manufacture and market all Juicy Couture fragrance lines.
The new agreement supports an expanded product portfolio, including new launches across core fragrances and scented ancillary lines, further enhancing the Juicy Couture experience.
Central to this achievement is Viva La Juicy, a signature fragrance celebrated for its fusion of wild berries, jasmine, and creamy vanilla, which captures the essence of bold femininity.
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