Brenntag opens new Beauty & Personal Care Innovation Center in Johannesburg

SOUTH AFRICA – Brenntag, a global leader in chemical and ingredient distribution, has inaugurated a new Beauty & Personal Care Innovation & Application Center in Johannesburg, South Africa, marking a significant investment in the region’s beauty and personal care industry. 

This center serves as a dedicated research and development hub focusing on customized formulation support, stability testing, sensory assessment, and technical solutions tailored to the specific needs of beauty and personal care customers.

Strategically located in Johannesburg to be close to key suppliers and customers, the center enhances collaboration and accelerates time-to-market for innovative beauty solutions in the region. 

The launch is part of Brenntag’s expanding global network of 71 industry-focused Innovation & Application Centers, underscoring the company’s commitment to fostering innovation and delivering value through localized, cutting-edge research facilities.

Michael Wilkop, Regional President Brenntag Specialties Beauty & Care EMEA, stated, “We are proud to announce the opening of our new Beauty & Personal Care Innovation & Application Center in South Africa, an important investment designed specifically to support our cosmetic customers across the country.”

 “The formulation center will enable us to collaborate more closely with our customers, co-create formulations that meet local consumer needs and preferences, and accelerate time-to-market with innovative, high-quality solutions.”

The Johannesburg facility is equipped with Specific Formulation Tools,  to evaluate fragrances and analyze physicochemical and rheological properties such as viscosity and flow behavior. 

Comprehensive stability testing capabilities, including texture analysis covering compression and tension testing, support the development of high-quality beauty products. 

Brenntag experts at the center provide concept and prototype development, enabling customers to access customized, science-driven solutions for skin, hair, and color cosmetic applications.

This strategic expansion reinforces Brenntag’s position as a leader in the beauty and personal care sector in the EMEA region, supporting its global “Strategy to Win” by building capabilities and offering innovative services that bridge customers and suppliers closer to market-ready innovations. 

This new center complements Brenntag’s broader innovation network, helping the company deliver research-driven formulations and technical expertise tailored to evolving consumer needs in South Africa and beyond.

Meanwhile, Brenntag operates in Kenya through its local subsidiary, offering over 10,000 chemicals and ingredients across life sciences, material sciences, and environmental solutions. 

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