Estée Lauder launches on Amazon Premium Beauty in Mexico
Through this partnership, Estée Lauder will gain direct access to consumers nationwide, including in both major urban centers and remote areas.
USA – Estée Lauder has launched its flagship brand on Amazon Premium Beauty in Mexico, marking a significant expansion into one of Latin America’s fastest-growing prestige beauty markets.
This move allows consumers across Mexico, including both large urban centers and remote regions, to access Estée Lauder’s portfolio of luxury skincare, makeup, and fragrances through a premium digital retail platform.
The partnership with Amazon aims to democratize access to the brand’s iconic products by combining Estée Lauder’s heritage and global reputation with Amazon’s innovative shopping experience and extensive delivery network.
Huerta, Amazon Mexico’s country manager, stated, “The addition of Estée Lauder to our Premium Beauty store marks a transformative moment for beauty retail in Mexico. We’re proud to make these iconic products available to millions of customers nationwide, combining the trust and heritage of Estée Lauder with Amazon’s innovative shopping experience and reliable delivery network.”
Through the Amazon storefront, Mexican consumers can purchase popular best-sellers such as Advanced Night Repair, Double Wear Stay-in-Place foundation, Revitalizing Supreme+, Re-Nutriv, and Futurist Hydra Rescue, enjoying the convenience, authenticity assurance, and fast delivery that Amazon offers.
This collaboration underscores the growing importance of e-commerce in Mexico’s beauty market and the increasing accessibility of luxury beauty brands for consumers throughout the country.
The launch on Amazon Premium Beauty in Mexico follows Estée Lauder’s prior successful entries into Amazon’s premium beauty stores in the U.S. and Canada, reinforcing the company’s broader ambition to strengthen its Latin American footprint.
Meanwhile, Estee Lauder recently opened its groundbreaking Global Fragrance Innovation Hub, La Maison des Parfums, in Paris on Rue Volney, marking a significant milestone in its nearly six-decade presence in France and its global leadership in luxury fragrance.
Spanning 2,000 square meters over five floors, this state-of-the-art Fragrance Atelier serves as a centralized hub where creative, marketing, and product development teams from Estée Lauder’s prestigious fragrance brands—including Jo Malone London, Tom Ford, Le Labo, Kilian Paris, and Editions de Parfums Frédéric Malle—collaborate intensively.
The facility uniquely blends advanced technology such as AI-powered fragrance development labs, neuroscience modelling, CO₂ supercritical extraction, and molecular analysis with traditional artistic craftsmanship to accelerate fragrance creation timelines by 30% to 50%.
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