Kylie Cosmetics celebrates 10 years of beauty with launch of  King Kylie Collection

USA – Kylie Cosmetics has reached a monumental 10-year milestone, celebrating a decade of beauty innovation and cultural influence since its launch in 2015 by Kylie Jenner. 

To honor this achievement, the brand unveiled the limited-edition King Kylie Collection, a nostalgic homage to its early days, reviving original Lip Kit shades in retro packaging alongside new eye and lip products inspired by Jenner’s signature styles. 

The collection debuted online on October 18, 2025, and is featured at a special pop-up event in West Hollywood running through October 26, allowing fans to shop the nostalgic line in person for the first time.

Founded out of Jenner’s passion for makeup, Kylie Cosmetics disrupted the beauty industry with its viral direct-to-consumer model, with the initial Lip Kit products selling out rapidly and establishing the brand as a cultural and commercial powerhouse. 

Kylie Jenner expressed pride in the brand’s evolution and ongoing commitment to quality and innovation, stating, “I have always loved makeup, and believed it’s really important to pursue something you love – and I’ve had the honor of doing what I love for the last 10 years with Kylie Cosmetics.”

“When I started Kylie Cosmetics, my goal was to create high-quality, accessible products that I truly loved and used. I wanted to ensure each product was designed for a specific purpose, and helped people feel their best when they wore it.” 

Over the past decade, the brand has undergone significant expansion, now offering over 400 SKUs across makeup, skincare, and fragrance, with a focus on clean, vegan, and cruelty-free formulations. 

The King Kylie relaunch not only celebrates the brand’s history but also reconnects with its community, incorporating fan-favorite discontinued shades and packaging as a tribute to the brand’s loyal customers.

In a similar move, Lancôme is marking its 90th anniversary with a spectacular celebration that highlights its legacy of beauty, innovation, and joy. 

Central to this milestone is the exclusive “Rose Ice-Hotel” pop-up at Incheon International Airport in Korea, created in collaboration with artist Cai Guo-Qiang and L’Oréal Groupe Travel Retail. 

This installation features a dazzling Paris Rose centerpiece sculpted from acrylic to resemble ice, symbolizing Lancôme’s iconic emblem and French heritage. 

According to the brand, visitors journey through thematic ice sculptures like the Ice Arc de Triomphe and encounter a gallery showcasing rare and vintage Lancôme products alongside modern favorites.

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