Primark makes Middle East debut with first store launch at Avenues Mall
This development advances Primark’s global footprint while meeting growing demand in the Middle East for value and variety in fashion retail.
MIDDLE EAST – Primark, an international retailer, has officially expanded into the Middle East with the grand opening of its first store at Grand Plaza, The Avenues Shopping Mall in Kuwait.
This marks its 18th international market entry and first franchise operation in partnership with the prominent retail operator Alshaya Group.
The flagship store covers more than 60,000 square feet across two floors and has created 350 jobs, drawing thousands of eager customers familiar with the brand from their travels abroad.
Eoin Tonge, Primark’s interim chief executive officer, said, “We are delighted to be opening our doors in Kuwait’s The Avenues, a prime shopping destination to mark our first store presence in the Middle East.”
“It’s exciting to see the initial reaction from customers who are finally able to get their hands on the affordable fashion and essentials we are known and loved for.“
This new store offers Primark’s full spectrum of value-driven fashion products, spanning womenswear, menswear, childrenswear, home, and beauty categories, and includes exclusive collaborations with global names like Disney and Spanish influencer Paula Echevarría.
In addition, Primark’s premium Edit range is available across menswear, womenswear, home, and younger kids’ offerings, catering to a broader customer base.
This launch is the first step in a regional expansion, with plans to open three more stores in Dubai early next year at Dubai Mall, City Centre Mirdif, and Mall of the Emirates, signaling Primark’s strategic push to strengthen its presence across the Gulf region.
This milestone reflects Primark’s commitment to making affordable, on-trend fashion more accessible to customers in new international markets through strong local partnerships.
This development advances Primark’s global footprint while meeting growing demand in the Middle East for value and variety in fashion retail.
Primark has broadened its global presence following its decade-long celebration in the United States earlier this year, with plans underway to open a flagship store in Manhattan in 2026.
The retailer currently operates 475 stores across 18 countries spanning Europe, the US, and the Middle East, reinforcing its position as a major international fashion brand.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
