Amouage reports USD 300M Sales for the first 9 months of 2025
This exceptional performance underscores the brand’s strong creative and cultural appeal worldwide, driven by both iconic fragrances and new product launches.
OMAN – Amouage has reported record-breaking retail sales exceeding USD 300 million for the first nine months of 2025, marking a remarkable 73% growth compared to the previous year.
Notably, sales of the high-value Exceptional Extraits collection surged by over 2.7 times, the Guidance franchise grew more than 2.5 times since its 2023 launch, and the Odyssey Collection doubled in sales, spurred by award-winning perfumes like Decision and Existence Eaux de Parfum.
Geographically, Amouage achieved robust growth across all key markets: the Middle East and Africa led with a 96% increase, followed by Europe with 71%, and the Americas with 61%.
The brand’s physical boutiques delivered a 59% like-for-like sales uplift, while online sales more than doubled, driven by strong social media engagement and digital content creation.
Travel Retail also contributed significantly, with sales increasing by 83%.
Looking ahead to late 2025 and into 2026, Amouage plans to expand its selective distribution network further, opening new boutiques in Saudi Arabia, the United States, Europe, and Asia, and consolidating its position as a leading luxury fragrance house in the global market.
This sustained growth reflects Amouage’s compelling blend of craftsmanship, innovation, and digital marketing, making it a standout in the high perfumery sector.
Meanwhile, Amouage recently unveiled “The Tent,” a petite boutique at Harrods’ Salon De Parfums in London, designed to bring the authentic spirit of Omani hospitality to the luxury retail environment.
The boutique entrance intriguingly mimics rich fabric curtains but is actually crafted from metal, shaped to resemble fabric rippling in a breeze, creating an elegant and immersive invite.
Once inside, visitors are welcomed with traditional Omani hospitality, including offers of Omani coffee and dates, which emphasize warmth and cultural richness.
This space showcases the full range of Amouage’s offerings, including Eaux de Parfum, Attars, Exceptional Extraits, and Essences made with a unique double-infusion process.
In addition, Harrods-exclusive compositions in bespoke flacons are available here, underscoring exclusivity.
Developed in collaboration with UK partner Kenneth Green Associates and the architecture firm Héroïne, with design led by Emilio Marchi, The Tent represents Amouage’s commitment to craftsmanship, heritage, and sensory experience.
It serves as both a cultural ambassador for Oman and a refined, modern retail space targeting discerning clientele.
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