Croda expands fragrance line with NeutraFresh BD
This new variant offers up to 89% malodor reduction and delivers long-lasting freshness.
UK – Croda International Plc has further strengthened its commitment to sustainability with the launch of NeutraFresh™ BD, a new biodegradable version of its established odour-neutralising ingredient technology designed for the air care category.
NeutraFresh BD builds on the trusted performance of the original NeutraFresh formulation, delivering equivalent high efficacy in neutralising odours while meeting surging consumer demand for environmentally responsible home care ingredients.
This innovative ingredient effectively targets odorous molecules responsible for unpleasant, persistent smells, achieving an impressive average of 89% malodour reduction, as demonstrated in independent gas chromatography-ion mobility spectrometry (GC-IMS) testing.
These odours include those generated by sweat, pets, smoke, cooking, and bathrooms, making NeutraFresh BD suitable for a broad range of household applications, including laundry detergents, air fresheners, surface cleaners, and dishwashing products.
NeutraFresh BD stands out not only for its odour-neutralising capability but also for its biodegradability, enabling manufacturers to enhance the environmental profile of their formulations.
According to the company, this ingredient maintains odour control for up to 5 days and prevents odour build-up on fabrics.
Its neutral olfactory profile ensures transparent product formulations that leave no residue, simplifying development for formulators.
Aude Lemoine-Dessaint, Marketing Manager at Croda Home Care, stated, “At Croda, we understand that consumers are increasingly looking for clean, sustainable solutions without compromising on performance.”
“NeutraFresh™ BD is our latest biodegradable odour-neutralising technology, designed to deliver powerful, long-lasting freshness while supporting the development of environmentally responsible formulations.”
NeutraFresh BD embodies this balance between performance, sustainability, and versatility, helping brands create products that keep homes fresh while being gentle on the planet.
Croda, a UK-based FTSE 100 specialty chemicals company established in 1925, continues to harness innovative science to improve lives through high-performance ingredients for the Consumer Care and Life Sciences sectors.
With around two-thirds of its organic raw materials already bio-based, Croda has committed to being Climate, Land, and People Positive by 2030, driving sustainable innovation across its portfolio and addressing some of the world’s most pressing environmental challenges.
NeutraFresh™ BD represents a significant advancement in sustainable home care technology by combining proven odour-neutralising power with biodegradability, fulfilling both consumer expectations and manufacturer requirements for eco-conscious, high-performance products.
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