Canvas expands portfolio with launch of 31-product makeup collection
This launch marks a pivotal moment in advancing local cosmetic excellence and embracing the diverse beauty of Kenyan consumers.
KENYA – Canvas Cosmetics, a Kenyan-based beauty brand, has unveiled an expanded makeup collection featuring 31 new products that celebrate and cater to Kenya’s diverse beauty landscape.
The launch event was held at Nomad Kwetu by Hilton in Nairobi, attracting beauty enthusiasts, influencers, and industry insiders.
The new product lineup includes 9 concealer shades, 12 foundation tones, and 10 pressed powders, marking a significant step toward greater inclusivity in the Kenyan beauty market, where diverse skin tones have often been underserved.
Jean Okech Nyawara, Head of Marketing for Spirits Portfolio at EABL East Africa, highlighted the shared values of craftsmanship, confidence, and refined self-expression that unite the two brands.
The launch event was uniquely elevated through a partnership with premium spirits brand Tanqueray No. Ten, blending beauty artistry with beverage craftsmanship.
Guests enjoyed a sophisticated sensory experience with bespoke cocktails crafted to complement the cosmetic launch theme, including signature drinks like the Earl Grey Fizz and The Chamomile Foundation, which incorporated botanical elements reflecting the makeup collection’s aesthetic.
This expanded Canvas Cosmetics line responds to ongoing global and local conversations on inclusivity and representation, positioning the brand as a leader in empowering self-expression through thoughtfully formulated cosmetic products designed for Kenya’s multi-ethnic population.
Canvas Cosmetics offers a vibrant range of vegan, cruelty-free makeup products tailored to diverse African skin tones.
Their lineup includes complexion essentials like foundations, concealers, and pressed powders, alongside richly pigmented lipsticks, glosses, and liners.
The brand also offers eye and face products, including eyeshadows, highlighters, and makeup tools, all designed to deliver everyday glam for women on the go.
Kenya’s cosmetics market is projected to generate approximately USD 318 million in revenue in 2025, with a compound annual growth rate (CAGR) of 5.19% through 2030, according to a report by Statista.
This expansion is fueled by urbanization, rising incomes, and a youthful, image-conscious population increasingly influenced by social media and global beauty trends.
This growth reflects rising demand for skincare, color cosmetics, and personal hygiene products across urban and peri-urban populations.
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