Haco’s Sosoft and Amara take top honors at People’s Choice Awards

UGANDA – Haco Industries has achieved a notable double victory at the People’s Choice Awards 2025 in Uganda, with its flagship brands, Sosoft Fabric Softener and Amara Skin Care, recognized as the most trusted in their respective categories. 

Sosoft was awarded Best Fabric Softener, while Amara took home the Best Skin Care Cosmetic honor. 

At the awards ceremony, Albanus Musau, Country Manager of Haco Uganda, highlighted the trust Ugandan consumers place in these brands, emphasizing Sosoft’s promise of softness, freshness, and long-lasting fragrance, and Amara’s representation of beauty, care, and confidence. 

He noted the company’s ongoing commitment to innovation and use of natural extracts, some locally sourced, and pledged to keep their products accessible to consumers.

Eugene Too, General Manager of Haco Industries, framed the wins within the company’s vision to become the most preferred brand with household presence by 2030. 

Eugene stated, “As a proudly regional manufacturer, we are committed to producing high-quality, affordable, and accessible brands that enhance everyday life.”

“We dedicate this achievement to our consumers whose loyalty continues to drive us forward.”

The awards were also praised by Betty Among, Uganda’s Minister of Gender, Labour and Social Development, who stressed the importance of locally produced goods for the country’s economic stability and job creation.

The People’s Choice Awards are based on extensive consumer surveys across Uganda, signifying strong consumer preference and loyalty to Haco’s brands, which have deep connections with Ugandan households. 

Haco Industries, established in the 1970s, is a leading FMCG manufacturer in East Africa, supplying markets across the COMESA and ECOWAS regions.

This comes after HACO Industries recently unveiled a new chapter for its flagship skincare brand, Amara. 

The brand now features Vitamin N, a potent fusion of natural oils formulated to deeply nourish, moisturize, and rejuvenate the skin, enhancing its natural radiance.

The revamped Amara product line features lotions, glycerine, deodorants, shower gels, and handwash, all formulated with premium natural ingredients to enhance daily skincare routines.

The new formulations are enriched with a blend of locally and regionally sourced oils, including coconut, cocoa butter, aloe vera, jojoba, argan, moringa, avocado, baobab, macadamia, and shea butter.

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