Bath & Body Works appoints new Chief Commercial and Chief HR Officers to drive transformation
These appointments reflect Bath & Body Works’ commitment to deepening leadership skills critical for executing its growth and operational plans amidst current market challenges.
USA – Bath and Body Works has appointed Maly Bernstein as Chief Commercial Officer and Samantha Charleston as Chief Human Resources Officer, with both appointments effective November 12, 2025.
These strategic leadership changes aim to enhance the company’s expertise and strengthen the capabilities needed to drive its ongoing transformation.
Both Bernstein and Charleston will join the Bath & Body Works Executive Leadership Team and report directly to CEO Daniel Heaf.
Daniel Heaf, Chief Executive Officer, stated, “Maly brings proven elevated multi-channel retail leadership, delivering distinctive consumer experiences and growth across all channels.”
“Samantha’s deep expertise driving enterprise-wide culture change and aligning people strategy with business transformation will help ensure we have the talent and ways of working to execute with discipline.”
Maly Bernstein joins Bath & Body Works from Bluemercury, where she served as Chief Executive Officer. During her tenure there, she led a brand evolution, elevated consumer experiences across channels, and revamped merchandising strategies to achieve consecutive quarters of comparable sales growth.
Prior to Bluemercury, Bernstein spent eight years at CVS Health, leading E-Commerce and Omnichannel initiatives during high-growth periods, including managing the multi-billion dollar Beauty & Personal Care division.
Her early career includes experience at McKinsey & Company, where she advised prominent retail and consumer packaged goods clients worldwide.
Samantha Charleston comes to Bath & Body Works from Americold, where she was Chief Human Resources Officer and led the transformation of a global workforce of 15,000 employees through various business growth initiatives.
She also held senior HR leadership roles at Newell Brands, overseeing expansion and cultural change during a period of significant growth.
Together, the leadership team is positioned to drive the brand’s transformation with a consumer-centric approach and innovation focus, aiming to enhance the company’s relevance and performance in the competitive personal care and home fragrance market.
Meanwhile, Bath & Body Works recently posted net sales of USD 1.549 billion for the quarter ending August 2, 2025, marking a 1.5% year-over-year rise from USD 1.526 billion recorded in the same period last year.
Operating income decreased to USD 157 million from USD 183 million in the prior year, and net income declined to USD 64 million from USD 152 million, partly due to leadership transition costs.
The net income fell to USD 64 million from USD 152 million in the prior-year period.
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