CPL Aromas unveils new innovation hub in Bangkok
This facility drives growth in one of the world’s fastest-evolving fragrance markets.
THAILAND – CPL Aromas has marked a milestone in its global growth with the official opening of its new Creative Centre in Bangkok, Thailand.
This strategic investment strengthens CPL Aromas’ expanding presence in Southeast Asia, a key and fast-growing fragrance market.
The new Centre reflects the company’s commitment to innovation, creativity, and closer collaboration with customers across the region.
Located in Bangkok’s vibrant Sukhumvit Hills district, the Creative Centre combines cutting-edge technology with a design that fosters inspiration and global influence.
It features state-of-the-art laboratories, advanced equipment, and next-generation technology, offering a world-class environment where CPL’s perfumers and creative teams can thrive.
The facility includes dedicated fragrance evaluation booths for all scent categories and a focus group room for live testing and interactive client sessions.
Significantly, CPL Aromas prioritized air quality in the design by installing a high-efficiency ventilation and air renewal system throughout the workspace.
This system continuously refreshes the air to maintain scent purity and prevent fragrance crossover, ensuring the highest precision in fragrance development.
At the grand opening ceremony, CPL Aromas’ CEO Chris Pickthall stated, “Our vision was to create a functional and innovative space where our world-class perfumers and creative teams can collaborate and respond to the evolving needs of our customers across the region, and Bangkok felt like the perfect location to bring that vision to life”.
This new Creative Centre symbolizes CPL Aromas’ readiness to deepen customer partnerships and expand its footprint across Asia, signalling exciting future growth and innovation opportunities in the region.
In alignment with its global strategy and values, CPL Aromas, a family-owned and independent company, continues to focus on quality, responsibility, sustainability, innovation, and human connection in fragrance creation.
Its current brand tagline, “Let’s Create Together,” captures the company’s collaborative spirit with customers and partners worldwide.
The Bangkok Creative Centre opening signifies CPL Aromas’ ongoing dedication to helping its customers succeed through innovative fragrances, superior service, and a heartfelt human touch, while driving growth in one of the world’s fastest-evolving fragrance markets.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
