SAH Lilas reports strong H1 2025 growth with 4.2% revenue increase
The company has expanded its reach to more than 20 African countries, making it a regional powerhouse in the fast-moving consumer goods sector.
TUNISIA – SAH Lilas Group, a flagship Tunisian FMCG player, has reported consolidated revenue of 462.1 million dinars(USD 152.5 million) for the first half of 2025, marking a 4.2% year-on-year increase compared to the same period in 2024.
The group’s financial results highlight steady growth in its core business segments, driven by strong domestic sales and targeted expansion in key product categories.
The H1 2025 figures confirm that SAH Lilas Group achieved a consolidated net profit of 30 million dinars (USD 9.8 million), up from 22 million dinars (USD 7.22 million) in the previous year.
The group’s performance was supported by the robust contribution of its Cosmetics division, which saw revenue rise to 29.5 million dinars (USD 9.7 million), nearly doubling from 12.2 million dinars in H1 2024.
In addition, sales from the subsidiary Azur Detergent grew by 4.9%, reaching 79.8 million dinars (USD 26.17 million) by June 2025.
SAH Tunisia remains the most significant contributor to the group’s revenue, accounting for 47.8% of total sales, followed by Azur Detergent (17%) and Azur Papier (11.1%).
The Cosmetics division’s share stands at 6.3% of total sales, reflecting its increasing strategic importance.
Notably, SAH Libya also contributed significantly, with net revenues up 31.1% to 28 million dinars compared to the same period last year.
Local sales for the group increased by 10.3%, primarily driven by the Cosmetics division’s performance, while international sales declined by 27.9%.
The group’s focus on domestic market penetration and product diversification has helped offset challenges in export markets.
The latest results underscore SAH Lilas Group’s resilience and adaptability in a competitive regional environment, with continued investment in innovation and expansion.
Despite downward revisions in the group’s 2025-26 revenue forecast due to export sales declines, SAH Lilas Group remains committed to strengthening its domestic presence and exploring new growth opportunities, particularly in the cosmetics and hygiene sectors.
The company’s H1 2025 performance demonstrates its ability to navigate market volatility and maintain profitability in the Tunisian and North African consumer goods landscape.
Tunisia’s SAH Lilas Group specializes in hygiene and household products, including baby diapers, feminine pads, adult diapers, paper tissues, napkins, toilet paper, wet wipes, and detergents.
With nine production facilities, SAH Lilas has established itself as one of Tunisia’s largest consumer goods companies.
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