Sephora to launch SEPHORiA in Los Angeles for 2026 return
The event aims to immerse attendees in Sephora’s ecosystem of beauty experts, offering special perks and access to the latest trends.
USA – Sephora is set to launch its highly anticipated “Beauty Multiverse” experience, SEPHORiA, in Downtown Los Angeles in March 2026.
This marks the event’s return to LA for the first time since 2019, and it will be held at Magic Box at The Reef from Friday, March 20th through Saturday, March 21st.
The new iteration of SEPHORiA is designed as an immersive, multi-dimensional beauty celebration, catering to beauty lovers who seek inspiration, artistry, innovation, and connection across all shades and styles.
Jessica Stacey, SVP External Communications, Experiential and Marketing Partnerships at Sephora U.S., stated, “As a global event with activations spanning cities worldwide, meaningful connection is at the core of the SEPHORiA experience, and we’re proud to offer our community unparalleled access to our unique ecosystem of beauty experts, with many special perks along the way.”
SEPHORiA 2026 will feature over 50 unique spaces and experiences, each representing different facets of beauty and future-forward trends.
Attendees can expect first-ever programming, exclusive on-site perks, and postable moments with some of the most buzzed-about brands in the industry.
The event will offer access to product drops, master classes led by renowned beauty icons, talent meet-and-greets, and an on-site shop selling exclusive merch and products only available at SEPHORiA.
New fireside chat sessions will include product demos, giveaways, and panels with a star-studded talent lineup, accessible to all guests.
According to the brand, attendees will also receive swag bags with products from participating brands, described as the most coveted in SEPHORiA history.
The event will showcase a lineup of brands, including Color Wow, M.ph by Mary Phillips, Mane, Pat McGrath Labs, Patrick Ta, BROWN GIRL Jane, Danessa Myricks Beauty, Dr. Idriss, FORVR MOOD, Makeup by Mario, ONE/SIZE, Phlur, Sienna Naturals, Sincerely Yours, Skylar, Sofie Pavitt Face, World of Chris Collins, 7 Virtues, Born to Stand Out, Carolina Herrera, Commodity, Fenty Beauty, Fugazzi, Glossier, Huda Beauty, Jo Malone, Josie Maran, Kérastase, Kiehl’s, Moroccanoil, Natasha Denona, Ouai, Rare Beauty, Salt + Stone, Sephora Collection, Summer Fridays, Tatcha, The Ordinary, Topicals, Touchland, Youth To The People, and YSL, among others.
SEPHORiA is designed to celebrate beauty culture and innovation, providing a global platform for connection and inspiration.
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