Moi Aussi launches manicure range tailored for men
The collection includes two technical nail treatments for daily use.
FRANCE – Moi Aussi, a French brand focused on men’s self-care, has launched a dedicated line of hand and nail care products to challenge cultural taboos around male grooming.
The new range, developed in partnership with Fiabila, features clean, effective formulations designed specifically for men, positioning hand care as an essential act of well-being and self-expression rather than a secondary or stigmatized practice.
The collection includes two technical nail treatments for daily use.
The Repair Treatment acts as an invisible shield for cuticles and fragile nails, nourishing, soothing, and restoring moisture, with 95% of user testers reporting less brittle nails after two weeks.
The Cure Treatment, marketed as the market’s first invisible liquid buffer, protects, smooths, and strengthens nails with a matte, natural finish, ideal for men who prefer discreet results.
Complementing the treatments, Moi Aussi introduced six nail polishes that are 83.5% bio-sourced, vegan, free from petrochemical solvent odours, and “21-free”—meaning they exclude 21 harsh chemicals like formaldehyde, toluene, phthalates, and camphor.
These polishes last an average of 5.9 days, per certified tests, and come in blue- and green-toned shades named Coup de vent, Jour de mistral, Brume matinale, and Orage nocturne.
Moi Aussi addresses a gap in products tailored for men who seek self-care but find the market unresponsive.
Fadi Mroueh, founder of Moi Aussi, stated, “With Moi Aussi, we are not seeking to create just another product, but to legitimize a gesture.”
“Hand care becomes an act of well-being, expression, and self-recognition.”
According to areport by Straits Research, the global male-targeted personal care market is booming, valued at around USD 74–75 billion in 2025 and projected to grow at a strong CAGR of 7–9%, reaching over USD 100 billion by 2033.
Growth is driven by rising male interest in grooming, skincare, and wellness, alongside cultural shifts toward self-care and premium products.
The launch taps into the French growing appetite for male-targeted personal care, a sector that has steadily expanded to nearly USD 7 billion in 2025.
Moi Aussi offers a product line that includes hand creams, serums, oils for nails and cuticles, and even nail polishes, all formulated with clean, biosourced ingredients and designed specifically for men’s grooming needs.
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