Kenatae honours Ethiopian roots with launch of oil-serum

ETHIOPIA – Kenatae, a skincare brand inspired by Ethiopian beauty traditions, has launched its product, Radiant Shield™, an antioxidant oil-serum inspired by Ethiopian beauty heritage. 

The formula harnesses chlorogenic acid, a potent antioxidant derived from Ethiopian coffee cherries, to protect skin from environmental stressors while honouring traditional rituals. 

This launch positions Kenatae as an innovative player blending African roots with advanced skincare science.​

Radiant Shield™ functions as a next-generation oil-serum that shields skin against oxidative damage and urban pollution. 

Yemi Yilma, founder of Kenatae, stated, “Ethiopia’s beauty rituals are among the world’s oldest, rooted in care, ceremony, and a deep connection to nature. Inspired by this legacy and my own roots, I founded Kenatae to reimagine these traditions for today, elevated through modern formulation.”

“It’s a return to what truly works where radiance is restored through nourishment, ritual, and renewal.”

The lightweight formula suits diverse skin types, emphasizing clean luxury and efficacy.​

The brand celebrates Ethiopia’s cultural legacy of preserving natural beauty, rooted in time-tested rituals. 

Chlorogenic acid sourcing ties directly to Ethiopian coffee traditions, symbolizing authenticity and sustainability. 

This launch arrives amid rising demand for heritage-inspired, science-backed skincare in Africa and beyond. 

It aligns with trends in East Africa, where consumers favour dermatology-led products blending tradition and modernity. 

Kenatae targets premium segments seeking ethical, origin-story-driven luxury

The launch taps into Ethiopia’s fast‑growing skincare market, where rising urbanization, youthful demographics, and increasing consumer awareness of beauty and personal care are driving double‑digit growth.

According to a report by 6Wresearch, the Ethiopia Skin Care Market is projected to grow steadily between 2025 and 2029, with the growth rate rising from 11.25% in 2025 to 15.21% by 2029.

Kenatae’s science is built around its proprietary CAFÉ‑M5™ Antioxidant System, a synergistic blend of five natural actives, chlorogenic acid, vitamin E, ferulic acid, caffeine, and Manuka honey, designed to defend against ageing, restore vitality, and enhance radiance.

In addition, the brand emphasizes botanical ingredients inspired by Ethiopia’s natural heritage, blending them with advanced formulation techniques to deliver hydration, firmness, and radiance.

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