New product launches: CeraVe launches new moisturizing cream, Maybelline new mascara, Natural Honey unveils serum-infused body lotion, Schwarzkopf relaunches BLONDME range
These launches expanded the portfolios ofthese companies with targeted innovations for intensive hydration, body care, and advanced hair toning.
USA – CeraVe broadened its body care portfolio with the launch of Intensive Moisturizing Cream, a powerhouse formula that combated severe dryness, including itching, flaking, redness, and rough scaling, on both the face and body.
This cream contains 5% Hydro-Urea, a proprietary blend of natural moisturizing agents, along with shea butter, essential ceramides, and MVE Delivery Technology to deeply hydrate the skin’s layers, providing relief that lasts up to 72 hours while rebuilding the protective barrier.
Dermatologist-developed for all skin types, including sensitive and eczema-prone, it delivered clinically proven results: 96% improved radiance, 96-98% reduction in roughness and flaking, 99% less itch from dryness, and 59% stronger barrier after one week of twice-daily leg application, without clogging pores or causing irritation.
Maybelline unveils new Lash Sensational Body mascara
Maybelline has enhanced its mascara collection with Lash Sensational Body, a washable innovation that promises 24-hour lift and voluminous, full-body lashes through root-to-tip curling and separation via its unique Body Curve Brush.
Available in Very Black and Brownish Black shades, this lightweight, buildable, flake-resistant, and smudge-proof formula supports natural or dramatic effects
It is fully vegan, ophthalmologist-tested for sensitive eyes, and maintained curl endurance all day without heaviness.
Natural Honey unveils Serum-Infused body lotion collection
Natural Honey has introduced the serum-enriched Skin Expert body care line, which featured three specialized lotions to elevate advanced hydration routines: Collagen Lotion suited to all skin types, Hyaluronic Acid Lotion for normal-to-dry skin, and Resveratrol Lotion targeting mature skin, each locking in moisture for 72 hours.
These products range from lightweight to rich creamy textures, harnessing potent actives like antioxidants and humectants to push boundaries in dermocosmetics, and expanded availability through pharmacy channels.
Schwarzkopf expands BLONDME hair care range
Schwarzkopf Professional has fortified its BLONDME hair care lineup with cutting-edge Bonding technology and Acidic Glow features, spotlighting the new BLONDME Glow Toner that infused pre-lightened hair with striking shine and vibrant inner glow in a swift 10-minute application, sans lift or harm.
Leveraging Acidic Glow Technology to neutralize disruptive metals for uniform toning results, plus Anti-Metal Bond Protection, it minimized frizz, amplified silkiness, and excelled when combined with complementary BLONDME treatments for enduring professional blonde vibrancy and care.
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