Novaphene and DKSH partner to distribute personal care products in Southeast Asia

ASIA – Novaphene Specialities Pvt Ltd has secured a pivotal distribution agreement with DKSH Performance Materials to penetrate the dynamic personal care markets in Thailand, Malaysia, and Singapore.

Under this exclusive partnership, DKSH will market and distribute Novaphene’s complete lineup of preservative systems and speciality ingredients designed for personal care applications across these Southeast Asian countries. 

The deal taps into DKSH’s extensive local networks, logistics expertise, and market intelligence to deliver Novaphene’s high-performance, multifunctional antimicrobials to formulators and manufacturers.

The full range includes Novaguard™, Novapreserv™, Novakare™, and Novasolve™, all designed to enhance product safety, efficacy, and performance.

Saral Shah, Director, Novaphene Specialities Pvt Ltd, stated, “This collaboration with DKSH represents a natural extension of our commitment to serving global customers with world-class personal care solutions.”

“Southeast Asia is a strategically important region for Novaphene, and we are confident that DKSH’s market expertise will help us deliver meaningful value to our customers there.”

Novaphene brings R&D in preservative technologies that address rising demands for safe, effective formulations in cosmetics and personal care products. DKSH, renowned for its end-to-end market expansion services, enhances this with proven capabilities in the region, including regulatory support and customer reach in high-growth personal care segments.

This alliance arrives amid accelerating Southeast Asian demand for innovative ingredients, fueled by expanding consumer bases and formulation trends favouring efficacy and sustainability. 

In a similar move, Vytrus Biotech, the Spanish specialist in plant stem cell-derived cosmetic actives, has forged strategic distribution partnerships with IMCD and C.H. Erbslöh Polska to strengthen its footprint in key European markets, including Germany and Poland.

This collaboration equips IMCD, a prominent global distributor, to market Vytrus’ innovative portfolio of biotech ingredients throughout Germany, while C.H. Erbslöh Polska assumes a comparable role in Poland, aligning with surging demand for sustainable, high-efficacy solutions in personal care formulations.

These agreements underscore Vytrus’ accelerated international expansion strategy, building on prior successes such as 32% global sales growth in Q1 2024 and its entry into over 54 countries, to cater to Europe’s thriving cosmetics sector amid rising consumer preference for plant-based actives.

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