Marico expands portfolio with entry into hair cleansing segment

INDIA – Marico Limited, one of India’s top FMCG companies, has unveiled Parachute Advansed Protein Shampoo, strengthening the brand’s foothold in hair care while making its debut in the hair cleansing category. 

Leveraging the brand’s established reputation in haircare, this new Protein Shampoo line introduces the trusted benefits of coconut milk and natural ingredients in a shampoo format. 

The new Parachute Advanced Protein Shampoo line is built on a unique value proposition: preventing protein loss in hair, strategically positioning the brand in the promising damage repair segment.

This flagship variant combines coconut milk and aloe vera, while the remaining range features a carefully selected mix of natural powerhouse ingredients, including rosemary, amla, shikakai, almond, and others, each delivering distinct benefits like hair fall control and enhanced shine. 

The portfolio debuts with eight variants in multiple pack sizes, featuring an affordable entry-level sachet at Re. 1 to enable broad trial and rapid scaling.

It is available in 80ml, 170ml, 340ml, 650ml, 1L, and 1.2L formats across general trade, modern trade, and e-commerce channels. 

Ashish Goupal, CEO of India Core Business at Marico Limited, stated, “This launch marks Marico’s most significant category extension in recent years, translating Parachute Advansed’s strong coconut equity into a hair‑cleansing format. Extending Parachute Advansed into shampoos is a strategic step to address the growing consumer shift towards nature‑forward solutions.”

The entry into hair cleansing opens substantial growth potential while boosting the brand’s importance across the complete hair-care routine, with early consumer and market feedback being positive, giving the company confidence in the product’s long-term prospects. 

Vikram Karwal, Marico’s Chief Marketing Officer for India, said, “This launch represents the strength of a brand built in India, for India, grounded in local consumer insight, crafted for Indian hair needs, and created with the same trust that has shaped the brand.”

With its strong brand recognition and extensive market penetration, Parachute Advansed is uniquely equipped to provide a credible and effective solution in this new format. 

The brand already connects with millions of households and maintains deep, genuine consumer relationships across all regions and income levels, with a rollout strategy crafted to respect this reach and ensure the brand appears meaningfully wherever consumers are. 

The launch adds to Marico’s broad hair care portfolio, which spans flagship brands like Nihar Naturals, Hair & Care, Livon, Mediker, and Set Wet, offering solutions that range from traditional coconut-based oils and herbal blends to modern serums, shampoos, hair creams, and styling gels. 

This diverse lineup addresses consumer needs across nourishment, scalp health, frizz control, and styling, making Marico a company that successfully bridges heritage-driven rituals with contemporary beauty demands.

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