Downy expands fabric care portfolio with botanically-driven scent boosters
To use, consumers simply add the desired amount to the washing machine drum before adding clothes, and the product is safe for all washable fabrics.
USA – Downy is set to launch Boutique Botanicals, a new premium line of in-wash scent bead boosters that feature nature-inspired boutique fragrances designed to transform everyday laundry into a luxurious, spa-like experience.
Crafted by the world-class perfumers at the Downy Fine Fragrance House, the same team behind the cult-favourite Unlimited N.26, the collection draws on the abundant beauty of the botanical realm, capturing the intricate qualities of flowers, herbs, and citrus in exquisite fragrances for fabrics.
The Boutique Botanicals Collection features three botanically-driven scents: Citrea opens with fresh clementine and neroli, finishing with warm white musk for a luxurious feel; Peonia blends peony and azalea with a hint of peppercorn for a romantic, enchanting aroma; and Folia offers a crisp, green scent with basil, bergamot, and eucalyptus for a lively, revitalizing essence.
According to the brand, each scent is crafted with the same precision and artistry as high-end perfumes, offering a refined, nature-inspired aroma that endures, ensuring you start your day feeling refreshed.
This launch broadens Procter & Gamble’s premium home care range and introduces a cross-industry designer partnership into its fabric care portfolio, marking a unique collaboration between the fashion industry and its fabric care segment.
Fashion designer Cynthia Rowley collaborated on a limited-edition brooch to celebrate the new collection, and starting now through July 9, consumers can enter the Cynthia Rowley x Downy Boutique Botanicals Sweepstakes for a chance to win the exclusive Cynthia Rowley brooch at BotanicalsSweeps.com.
The sensorial in-wash scent bead boosters are ready to elevate fabric care, infusing fabrics with long-lasting fragrance inspired by the artistry of nature, according to Downy.
The launch comes after Downy recently introduced Downy Gentle Soft + Fresh, a new fabric softener designed to deliver a delicate balance of softness and freshness while being gentle on the skin.
This product targets consumers who care deeply about the feel of their laundry yet are mindful of skin sensitivity, offering a fragrance- and dye-free option that is dermatologically tested for safety and comfort.
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