National Eczema Association expands Seal of Acceptance to colour cosmetics
According to the association, this allows consumers with eczema or sensitive skin can identify makeup that meets NEA’s rigorous ingredient and clinical safety standards.
USA – The National Eczema Association (NEA) has expanded its Seal of Acceptance™ program to include colour cosmetics for the first time, beginning with base makeup, foundations, concealers and primers.
The initial launch focuses on these base products, with additional makeup categories to follow, and all Seal‑accepted products will be listed in the NEA Eczema‑Friendly Product Directory.
The first makeup brands to earn the NEA Seal of Acceptance™ in this new category are IT Cosmetics, Laura Geller Beauty, Rare Beauty and Tower 28 Beauty.
Among them, IT Cosmetics’ Seal‑accepted makeup product is scheduled to become available to consumers in January 2027.
Since 2008, the Seal of Acceptance™ program has helped more than 31 million Americans living with eczema, and many more with sensitive skin, shop with confidence, and today the Seal is widely regarded as the most trusted mark for eczema‑friendly products.
To obtain the Seal, each product is individually reviewed by NEA’s Seal Review Panel, a group of board‑certified dermatologists, allergists and eczema specialists holding MD, PhD, or DO credentials.
The evaluation applies strict clinical safety, ingredient and formulation standards, and requires external testing for sensitivity, irritation and toxicity using accepted protocols such as the Human Repeat Insult Patch Test (HRIPT), Cumulative Irritation Test (CIT) or Safety In Use (SIU) test.
Seal‑accepted products cannot include added fragrance, chemical UV absorbers or formaldehyde releasers, and must be free of every ingredient on the NEA Ecz‑clusion List, which compiles ingredients known to be common allergens and irritants.
Samantha Iannotti, Senior Director, Seal of Acceptance at NEA, stated, “For nearly two decades, the Seal of Acceptance has guided people with eczema and sensitive skin in finding products that are suitable for them and their families.”
“Extending into makeup means someone can pick up a foundation or concealer knowing it’s been through the same careful review. Now, getting ready in the morning doesn’t have to come with a side of worry.”
Historically, consumers with eczema or sensitive skin have had to navigate the beauty aisle without clear guidance or established standards when searching for eczema‑friendly makeup.
By expanding the Seal into colour cosmetics, NEA aims to remove the guesswork and give millions of consumers the clarity and confidence they need to shop for everyday makeup.
Current product categories for the Seal program include moisturizers, sunscreens, cleansers, disposable wipes, haircare products, over‑the‑counter drugs, household cleaning, laundry, lip care, deodorant, and now makeup.
Applications for the Seal of Acceptance™ across all product categories, including makeup, are currently being accepted at nationaleczema.org/get-the-seal.
Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the more than 31 million Americans living with eczema and those who care for them.
NEA provides programs and resources, advances critical eczema research, and ensures the patient voice is represented in education, care and treatment decision‑making.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
