Innovative Beauty Group acquires Webpac, Avantade
Ultimately, the combined offering is designed to create a more connected and efficient ecosystem for beauty companies and their partners.
SPAIN – Innovative Beauty Group (IBG) has announced the acquisition of Webpac and Avantade, two technology companies specializing in sourcing and go-to-market solutions.
The acquisitions will support IBG’s digital transformation and strengthen its broader beauty-focused ecosystem.
By combining Webpac’s platforms, content and technology with Avantade’s e-commerce capabilities and IBG’s expertise in Brand Building and Brand Boosting, the Group plans to deliver an integrated offering for the beauty and personal care industry.
Xavier Leclerc de Hauteclocque, founder and chief executive officer of IBG, welcomed Duncan, Mélanie and their respective teams to the organization.
He said Webpac and Avantade bring some of the market’s most advanced sourcing and e-commerce technologies, making them a strong complement to IBG’s existing capabilities.
According to Leclerc de Hauteclocque, the combined businesses will work toward creating the next generation of beauty marketplaces while delivering greater value to customers through services that extend beyond packaging.
IBG plans to create what it describes as the beauty industry’s first fully integrated, end-to-end marketplace within a single digital ecosystem.
The platform is expected to connect beauty brands, retailers, innovative suppliers and IBG’s network of 480 subject-matter experts.
The initiative will initially focus on packaging before gradually expanding into the additional product categories and services already offered by IBG.
The new digital proposition will support the entire journey from initial ideation through to retail shelf placement.
By combining technology, sourcing expertise and industry knowledge, IBG aims to help customers access products, innovations and customized solutions more quickly and efficiently.
The marketplace will also provide additional value-added services and expand opportunities for leading vendors across the beauty sector.
The acquisition of Webpac and Avantade represents an important step in IBG’s ambition to become one of the beauty industry’s most agile and technology-driven B2B marketplaces.
By integrating sourcing platforms, e-commerce tools, and brand development expertise, the Group aims to reduce inefficiencies throughout the product development, sourcing, and commercialization value chain.
Innovative Beauty Group (IBG) is a global beauty industry partner that helps brands develop, manufacture, package, and launch beauty and personal care products.
Rather than operating as a traditional cosmetics brand, IBG works behind the scenes with beauty companies, retailers, and private-label businesses to bring products from concept to market.
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