Unilever Egypt opens new Sunsilk production line
This move increases the plant’s annual manufacturing capacity by 20% and dedicates the entire output to export markets.
EGYPT – Unilever Egypt has inaugurated a new Sunsilk production line at its Mashreq Personal Care (MPC) Factory in the 6th of October City industrial zone.
The expansion coincides with MPC’s 20th anniversary in Egypt, during which the facility has grown into one of Unilever’s key global manufacturing and export sites, quadrupling its production over two decades and enabling the company to serve more than 30 countries from this single location.
Currently, around 65% of MPC’s capacity is allocated to exports, and roughly 80% of the materials used in production are sourced locally, strengthening the connection between export growth and Egypt’s domestic supply chain.
The new Sunsilk line features advanced liquid bottling technology with precise mass and volume control to ensure consistent product quality at scale, complementing MPC’s broader capability to handle multiple filling technologies, product formats, and packaging sizes across Unilever’s Personal Care, Beauty, and Home Care portfolios. The factory, which spans 22,000 square meters (with 13,000 square meters of built area), produces well-known brands such as Sunsilk, Dove, LUX, Lifebuoy, Signal, Closeup, Clear, TRESemmé, Camay, Glow & Lovely, and Comfort, and integrates sustainability measures including reusable packaging in the supply chain, wastewater treatment, and fully recyclable plastic packaging for all products.
The inauguration was attended by senior government officials and Unilever executives, including Dr. Mohamed Farid, Minister of Investment and Foreign Trade; Engineer Khaled Hashem, Minister of Industry; Dr. Ahmed El Ansary, Governor of Giza; and Unilever leaders Cem Tarık Yüksel (CEO for North Africa, Levant, and Iraq), Sameh Sabry (director of supply chain for the region), and Suzanne Hassanein (head of corporate affairs for the region).
Dr. Farid stated, “Unilever’s decision to invest in the expansion of its production in Egypt for export demonstrates the role our manufacturing sector can play in supplying international markets and bringing in foreign investments.”
“Our priority is to make it easier for companies to invest, expand and trade from Egypt, and to help them turn the market access available through our trade agreements into greater export sales.”
Unilever Mashreq, established in Egypt in 2001, now operates three factories in the country, two in 6th of October City and one in Borg El Arab, Alexandria, employing more than 900 people, with over half of total Egyptian production exported to more than 35 countries across four continents.
Egypt serves as Unilever’s regional headquarters for a market covering more than 300 million consumers across North Africa, the Levant, and Iraq.
This new production line is part of Unilever’s continued investment in its Egyptian manufacturing base, supported by the country’s strategic location, trade agreements, and access to markets across Africa, the Gulf, the Mediterranean, and Europe, with the company having previously announced plans to further expand local capacity and transfer additional manufacturing operations to Egypt.
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