Semcap Beauty & Wellness acquires minority stake in Healf

UK – Semcap Beauty & Wellness has taken a minority stake in UK-based personalized well-being platform Healf, fast-tracking the company’s technology development and European expansion.

Semcap frames Healf as emblematic of a broader consumer shift: users no longer want simply more products, but trusted, intelligent guidance on what is right for their biology and lifestyle. 

Vasiliki Petrou, managing partner at Semcap Beauty & Wellness, says the Healf team has built a “trusted consumer platform” with strong execution and a clear vision for the future of personalized well-being precisely the profile Semcap seeks to back.

Healf positions itself as a solution to “decision fatigue” in wellness and beauty. 

The platform integrates curation, diagnostics, wearables, and tailored recommendations, matching supplements, beauty products, and wearable tech to each user’s biology.

Its Healf Zone service goes further by using home blood-testing kits and user-shared data to generate biomarker-led insights and product guidance, with the new capital expected to support further development of this diagnostics-driven layer.

Co-founder and CEO Lestat McCree stated, “Wellness has a decision problem, not a product problem. There’s more noise, more opinions, and more options than any one person can ever hope to make sense of, which makes finding what works for your own well-being more challenging than ever.”

Healf’s approach aligns with Innova Market Insights’ 2026 top personal care trend, “Tailored Touchpoints,” which sees brands broaden personal care to combine appearance, wellness, and long-term health in increasingly personalized ways. 

Innova data also shows 28% of consumers globally believe a more holistic, multi-dimensional approach helps them become more self-sufficient in managing their health.

At the same time, saturation is creating friction: Revieve reports that 72% of consumers feel overwhelmed by the volume of new beauty launches, with younger consumers experiencing the highest decision fatigue.

Founded in 2020 around its “Four Pillars of Wellbeing” (eat, move, mind, sleep), Healf has scaled rapidly, earning a spot as the fastest-growing company in Europe in the Financial Times’ FT1000 rankings in March and surpassing an annualized revenue run rate of £100 million (USD 135 million). 

The latest funding round was led by Semcap alongside Pentland Ventures, Ami Capital, Active Partners, Sequel, Dara5, and Iris Ventures. 

High-profile participants include Claudia Schiffer, who became an investor and women’s health and longevity ambassador for Healf in January, as well as model and philanthropist Natalia Vodianova Arnault and more than 40 athletes. Financial terms were not disclosed.

Healf’s July launch in Germany marks its first market outside the UK, signaling the start of broader European growth that the Semcap investment is intended to accelerate.

Capital will be directed toward enhancing Healf’s technology platform and deepening Healf Zone’s biomarker-based personalization, reinforcing the company’s bet that data-led curation will define the next phase of well-being tech.

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